Mike Plummer
Analytics + Activation @ Softcrylic
- Role
- Analytics Implementation Consulting at Softcrylic
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mike Plummer
Mike specializes in ecommerce and mobile application scenario measurement with a data-driven focus on experimentation and optimization. He has expertise and extensive experience with both leading and emerging enterprise digital analytics products and customer data platforms including Adobe Analytics, Launch, Target, Optimizely, Google Analytics, Segment, Tealium, and Ensighten, as well as advanced JavaScript development and problem solving skills.Mike has over 18 years of analytics implementation experience, including 12 years as a consultant for EY and Society Consulting, 4 years as a practitioner at a digital marketing agency, and 2 years as a digital marketing and sales manager in cloud computing.
Experience
Analytics Implementation Consulting
Jul 2025 — Present · Seattle, WA, US
Education
University of Washington
Certificate, Advanced Interactive Marketing
2012 — 2012
Southern Methodist University
BBA, Marketing
Skills
- Program Management
- Marketing
- Product Management
- Optimizely
- Landing Page Optimization
- Digital Strategy
- Webtrends Analytics
- Analysis
- A/B Testing
- Google Adwords
- Conversion Optimization
- Mobile Devices
- Omniture
- Analytics
- Digital Marketing
- Segment
- Paid Search Strategy
- Business Intelligence
- Ppc
- Strategy
- E-Commerce
- Google Analytics
- User Experience
- Online Advertising
- Mobile Marketing
- Behavioral Targeting
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