Pawan Chaurasia
AI-Usage | SEO | FMS (Facility Management Service) Engineer at Uttarakhand Police (Dial 112 project) - ERSS (Emergency Response Support System)
- Role
- Search Engine Optimization Consultant at Omnicom
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pawan Chaurasia
As an SEO Consultant at 22feet Tribal Worldwide (Omnicom Group), I specialize in building data-driven and AI-powered strategies that strengthen organic visibility for top global brands like Whiskas, Volkswagen, and Royal Enfield.With 6+ years of combined experience in SEO and project support, I blend analytical depth with technical execution - from keyword clustering, structured data, and AI automation to end-to-end SEO reporting and performance audits.My focus is on using AI tools like ChatGPT, Perplexity, and automation scripts (Sheets/excel) to save 70–80% of manual time in SEO workflows. I believe in measurable growth - like driving a +218% increase in organic traffic for Whiskas within a year.Before SEO, I spent 3 years managing the Emergency Response Support System (Dial 112) with CDAC and Uttarakhand Police, which honed my problem-solving, communication, and process improvement skills.Core Skills: SEO Strategy | AI Automation | Keyword Research | Content Optimization | Technical SEO | GA4 | GSC | Schema | Project CoordinationCurrent Focus: Leveraging AI and data analytics to scale SEO performance across large websites and global campaigns.
Experience
Search Engine Optimization Consultant
Jan 2024 — Present · Bengaluru, IN
Lead SEO reporting and strategy development for top-tier brands including Prestige, Volkswagen, Royal Enfield, and MARS (Whiskas), creating client-focused presentations to communicate insights, strategies, and performance improvements effectively: Achieved a +218.8% increase in organic traffic for Whiskas over 1 year - growing monthly users from 2.1K in July 2024 to 6.7K in June 2025: Design and implement SEO growth roadmaps focusing on achieving long-term success across monthly quarterly and yearly benchmarks: Utilize AI tools such as ChatGPT and Perplexity AI to structure blogs and FAQs optimizing content creation for various brand categories: Led the creation and implementation of schema markup and XML sitemaps enhancing site structure and search engine visibility: Developed Blog Outline Structure by 22feet a custom GPT tool for creating optimized blog outline structures: Implement diverse off-page strategies for Prestige brand including Blog, Reddit, Quora, Pinterest, Classified, Image submissions, and social bookmarking: Conducted comprehensive keyword research for e-commerce sites including major brands like Prestige and MARS (Whiskas) to optimize product visibility: Use AI automation and Google Sheets/Excel scripts to streamline repetitive SEO processes such as fetching meta tags, checking 404 errors, and managing data - saving 70-80% of time.
Education
Centre for Development of Advanced Computing (C-DAC)
Post Graduate - Diploma, Advanced Computing
Dr. Bhim Rao Ambedkar University, Agra
Bachelor of Engineering - BE, Electronics and Communications Engineering
Dehradun School of Online Marketing (DSOM)
Digital Marketing, Digital Marketing
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