Praveen Kumar

About Praveen Kumar

Versatile Category Leader and Business Accelerator with 16+ years of experience driving end-to-end product and marketing strategies across appliances and electrical industries. Expertise spans P&L management, category growth, brand building, new product development and launches, product lifecycle management, strategic planning, competitive pricing, market activations and high-impact marketing campaigns. Adept at building strong executive relationships, delivering strategic solutions to critical challenges, and ensuring on-time execution resulting in enhanced profitability, stronger market positioning, and superior customer experiences. Strong record of cross-functional leadership, executive stakeholder management, and translating consumer insights into impactful strategies that accelerate sales and strengthen brand equity.

Experience

1. Deputy General Manager - Product Management

   Reliance Retail

   Dec 2022 — Present · Mumbai, IN

   Responsible for launching and scaling Reliance’s own- brand Fans (electrical) category by planning and executing a comprehensive strategy aligned with organizational objectives, including product innovation, sustained growth, and a long-term expansion roadmap.

Education

• Indian Institute of Management Ahmedabad

  Executive Program, Advanced Business Analytics

• Savitribai Phule Pune University

  Master of Business Administration - MBA, Marketing

• Savitribai Phule Pune University

  Master of Business Administration - MBA, International Business

Skills

• Market Research
• Team Management
• Brand Management
• Marketing Strategy
• Business Development
• Marketing
• Mis
• Key Account Management
• Talent Acquisition
• Negotiation
• Marketing Management
• Sales
• Competitive Analysis
• Management
• Budgets
• Crm