Joe Tran

About Joe Tran

Marketing Strategist with expertise in integrated marketing solutions: 25 years of dedication to delivering the best brand and user experience. Know to be able to solve even the most complex problems, Joe has unique skills that enable him to provide solutions in many market vertical including in enterprise software, service, healthcare, oil & gas, consumer retail, sports marketing, B2B, and B2C organizations. Creative, tactical leader with unique ability to connect and deliver marketing objective while working with a diverse team, partners, line leaders, and key stakeholder. Experienced in leading full-deck development from ideas to project completion. Joe has delivered solutions for both B2B and B2C industries, from start-up to Fortune 500 in both product and service sectors. Industries helped included SaaS, Oil and Gas (Downstream and Upstream Oils Services), Software, Business Services, Resturant, Sports Marketing, IT, Legal, Finance, Life EXPERTISE• Digital Marketing Strategy & Tactics• Collaborative Leader • Managing Partners and Global Teams • Marketing Services Best Practice• Driven Self-Starter Thrives Fast Pace Environment• Creative, Innovative & Tactical Problem Competencieso Digital Marketing Strategy o Branding & Identity o Web Analyticso Social Media Plan o SEO/SEM/Paid Traffic o Closed Loop Processo Testing & Optimizationo Social Media Marketingo Inbound Marketing o Email Marketingo Buyer’s Journeyo Marketing Attribution o Marketing Automationo SaaS Platforms Integrationo Budgeting & Forecasto Database Marketingo Marketing Analyticso Data Visualizationo B2B MarketingPortfolio Available Upon Request.

Experience

1. Chief Marketing Strategist

   Brandigy Promedia Llc

   Dec 1996 — Present

   Chief Marketing Strategist: A Digital marketing agency serving clients in SaaS, Business Services, Franchise, Sports Marketing, IT, Legal, Finance, Life Science. Help agency achieved Google Elite Partner with $5+ million in campaign management. Extensive experience in working with executives and key stakeholders to strategize and deliver solutions to meet critical business objectives. Clients range from small firm to midsize to Fortune 500 companies. Sample clients include SCI Corporation, Dignity Memorial, Purina Mills, FBC Communications, Sam Houston Race Park, Palais Royal, Stage Stores, and other organization in B2B and B2C.Performed marketing strategies and management functions by managing vendors and teams in different geographic locations to execute marketing objectives. Responsibilities include defining Marketing Services Best Practice, Digital Marketing Strategy, and Tactics for the end client. • Managed all of SCI International (NYSE: SCI) S&P 400 Component inbound SEM campaign throughout the United States with a yearly budget of about ~$2 million. SCI International has over employees and over locations in the US and Canada with yearly revenue of 2.96 billion and 11.72 billion in asset (2015). • Worked with SCI International brands include Dignity Memorial and Dignity Planning.• Customized Software Development: Developed New Email and Event Marketing Cloud software for Purina Mills / Land O’ Lake. The marketing objective and software requirement were to provide direct marketing support for Purina Mills Field Marketing at events throughout the US. Marketing software features include integration with the customer database, email, newsletters, website, event cards and coupon redemption. The system as a whole enable closed loop data from marketing to field marketing and capture the data uniquely identified for each consumer.

Education

• Strake Jesuit College Preparatory

  High School Diploma, General Studies

  1982 — 1986

• Texas Tech University

  Design Communications, Design and Visual Communications

  1986 — 1991

Skills

• Start-Ups
• Social Media Marketing
• Google Adwords
• Email Marketing
• Adobe Photoshop
• Search Engine Marketing (Sem)
• Direct Marketing
• Search Engine Optimization (SEO)
• Strategic Partnerships
• Data Visualization
• Sales
• SEO
• Marketing Analytics
• Strategy
• E-Commerce
• Marketing Strategy
• Entrepreneurship
• Business Development
• Digital Marketing
• Marketing Automation
• Online Marketing
• Google Analytics
• Strategic Planning
• Online Advertising
• Social Media
• Business-to-Business (B2b)
• Web Analytics
• Integrated Marketing
• Lead Generation
• Sales Funnel Optimization
• Team Building
• Management
• Leadership
• Advertising
• Marketing
• Sem