Pj Rosch

About Pj Rosch

I’m a fractional CMO and brand strategist with 25+ years of experience helping companies launch products, reposition brands, and unlock growth.My career spans Fortune 500 companies, startups, and mission-driven organizations, where I’ve led brand strategy, product launches, and growth initiatives across consumer products, technology, and services.Some highlights include:• Launching Banquet Homestyle Bakes at ConAgra, generating $100M in first-year revenue• Leading the repositioning of Baldwin Hardware at Spectrum Brands, revitalizing a legacy brand through award-winning marketing and digital campaigns• Developing new-to-market products and category innovations at James HardieIn addition to my corporate experience, I’m also the Founder & CEO of The Little Red Dog, a nationally recognized rescue organization. Founded and scaled a nationally recognized rescue that has saved dogs while generating $8M+ in earned revenue through innovative services and fundraising.This combination of corporate marketing leadership and entrepreneurial experience gives me a practical understanding of how to build brands, grow revenue, and create sustainable organizations.Today I work with companies and founders on:• Brand positioning and messaging• Product launch and marketing strategy• Marketing and growth strategy• Fractional CMO leadershipI’m especially passionate about helping organizations combine strong brands, smart growth strategy, and meaningful impact.I’m currently working with a small number of companies on marketing strategy and fractional CMO advisory.

Experience

1. Founder, CEO & Top Dog

   The Little Red Dog

   Oct 2011 — Present · Lake Forest, CA, US

   Champion community engagement through strategic planning to transition the company from startup to full-scale operation • Executed fundraising social media campaigns and events, expanding business partnerships to exceed the annual fundraising goal of $1M+• Lead 10 direct reports and 75 indirect reports by fostering a collaborative environment, boosting continuous improvement • Perform dog rehabilitation and training programs through community coaching sessions, resulting in the successful adoption of 500 dogs each year, and over dogs overall• Established a transformative pet care facility, integrating boarding, daycare, and specialized training for dogs with challenging behaviors, filling a critical market gap.• Increased adoption rates by 20% by rehabilitating high-risk dogs and preparing them for successful placements.• Generated over $500K in revenue within the first year, blending mission-driven services with sustainable business strategies.• Provided care for over 75 dogs with behavioral challenges, offering tailored training and rehabilitation that traditional facilities cannot accommodate.• Expanded accessibility through community partnerships, ensuring that underserved pet owners receive necessary training and resources.• Improved behavioral outcomes for 15% of dogs (insert measurable percentage) through structured training programs, increasing their likelihood of long-term adoption

Education

• USC Marshall School of Business

  Master of Business Administration - MBA, Marketing, International Business

• The University of Texas at Austin

  Bachelor of Science - BS, Radio-Television-Film, Communications