Patrick Meza

About Patrick Meza

I am a growth-focused operator and two-time MBA graduate (Executive MBA, MBA in Digital Marketing) specializing in translating data analysis into measurable revenue and scalable operational processes. I am driven by results, cross-functional efficiency, and the execution required to move a business from stagnant to soaring.My Career Defined by Quantifiable Growth:Growth Leadership: As Head of Growth, I executed a digital strategy that delivered 40% year-over-year revenue growth and simultaneously reduced Customer Acquisition Cost (CAC) by 15%. This was achieved through hands-on optimization of Google Ads (Shopping Certified) and Meta Ads.P&L & Sales Execution: As a Consultant, I directed P&L and implemented dynamic pricing and ad strategies that drove a 25% increase in service bookings, resulting in in annualized income. I ensure every dollar spent targets the highest-value customer.Operational Excellence: I led the physical and operational expansion of two new studio locations, implementing Standard Operating Procedures (SOPs) that ensured 95% process compliance. This proves my ability to manage complex logistics and launch multi-phase projects with meticulous attention to detail.Core Expertise:I bridge the gap between high-level strategy and daily execution:Digital Marketing: SEO/SEM, Google Ads, Meta Ads, A/B Testing, LPO.Data & Tools: Google Analytics 4 (GA4), SQL, Tableau, HubSpot CRM.Leadership & Adaptability: Senior training and facilitation experience with 300+ professionals. I operate effectively in four languages (Native Spanish, Fluent English, Portuguese, Business Intermediate Japanese), achieving business-level fluency in Japanese in 12 months.I am actively seeking strategic roles where I can leverage my financial acumen and digital marketing execution skills to drive profitable, measurable growth.

Experience

1. Head of Growth & Operations

   Onebyone Idiomas

   Oct 2019 — Present

   Directed digital strategy for a language education startup, driving 40% year-over-year revenue growth by optimizing ad spend across Meta and Google Ads- Reduced Customer Acquisition Cost (CAC) by 15% through targeted A/B testing of creative assets and landing pages- Recruited and trained a remote team of 5 language instructors, implementing Standard Operating Procedures (SOPs) that ensured 95% student retention- Designed 100% of multimedia and promotional materials using Adobe Creative Cloud based on consumer insight data.

Education

• Summa University

  Executive Master in Business Administration , Business Administration and Management, General

• BYU-Pathway Worldwide

  PathwayConnect Certificate, Empresarial

• Instituto Cultural Peruano Norteamericano

  Advanced phase - ICPNA, Enseñanza de inglés como lengua extranjera

  2005 — 2011

• ISIL Aprende Haciendo

  Associate's Degree in Marketing, Marketing

• Instituto Europeo de Posgrado - IEP

  Master of Business Administration - MBA, Business Administration and Management, General

• Universidad Peruana de Ciencias Aplicadas

  Bachelor's degree, Marketing

  2019