Peter J. Laatz

About Peter J. Laatz

Commercially minded leadership blended with multifaceted business experience is…

Experience

1. Global Managing Director

   Ieg

   Jan 2019 — Present · Charlotte, NC, US

   Advance company goals for topline revenue growth and EBITDA margins through expert client leadership at project-based sponsorship consulting firm. Oversee multimillion-dollar P&L and 15-member team as commercially minded leader driving revenue, client relationships, sales, and operational excellence. Serve as a strategic liaison between brands purchasing sponsorships and properties selling them, offering advisory services to address business challenges and negotiate transparent, revenue-generating agreements. Leverage comprehensive understanding of industry data methodologies to lead team in executing high-quality strategies, consulting, and service deliverables.• Elevated brand clients’ pricing confidence by identifying sponsor charges of 30% less than market standard, boosting client ability to increase sponsorship charges, generate revenue, and improve business.• Delivered valuable contributions as speaker at annual conference and webinars and provided commentary on industry trends to national news media, including The Wall Street Journal, Forbes, CNBC, and Ad Age.

Education

• University of Missouri-Columbia

  BS, Journalism - Advertising

  1988 — 1992

Skills

• Data Analysis
• Brand Development
• Sponsorship Activation
• Marketing
• Motorsports Marketing
• Business Analysis
• Brand Management
• Marketing Strategy
• Sponsorship Sales
• Event Planning
• Integrated Marketing
• Thought Leadership
• Team Leadership
• Business Development
• Relationship Marketing
• Motorsports
• New Business Development
• Sports
• Brand Awareness
• Social Media
• Sports Marketing
• Sports Management
• Market Research
• Media Planning
• Media Relations
• Business Strategy
• Marketing Communications
• Sponsorship