Peter Bacon
Ex-VP of Marketing @ JAXXON | Co-Founder @ ShopValt | CMO @ Clocks&Colours | Left Brain Meets Right Brain | Im a Marketing Operator Who Runs the Numbers & Writes the Headlines
- Role
- Head of Growth at Weston Jon Bouchér
- Location
- Trabuco Canyon, CA, US
- LinkedIn followers
- 500 followers
About Peter Bacon
If you’re growing a DTC brand and want someone who’s been in the trenches — not just posting about them — I can help.I’m a Fractional CMO and advisor who’s scaled brands like Clocks + Colours and Vitaly from $5M to $50M+. I specialize in fixing broken funnels, leading high-performance teams, and finding scalable wins across paid, retention, and ops.I work with men’s fashion, jewelry, and SaaS brands that are ready to grow — or founders who are stuck and need to reset.Now taking on:– Strategic advisory roles– Equity partnerships– Founders who want real tractionBook time: mentorpass.co/me/peterbaconOC-based. Tahoe-raised. No fluff. All signal.
Experience
Head of Growth
Aug 2025 — Present
Leading growth for WJB, a men\'s DTC brand redefining attainable luxury with premium fabrics and athletic fits. I own the full marketing engine: paid media, retention, creative strategy, and performance optimization, driving revenue while protecting contribution margin. Deeply embedded with the team to align product, creative, and ops around a persona-first approach that actually converts.
Education
San Diego State University
BS, Marketing (Specialization in IMC), Minor in I/O psychology
2006 — 2010
Skills
- Brand Communication
- Marketing Strategy
- Social Networking
- Brand Awareness
- Marketing Communications
- Trade Shows
- Social Media Marketing
- Microsoft Excel
- Market Planning
- Excel
- Advertising
- Promoting
- Event Planning
- Sponsorship
- Microsoft Word
- Team Leadership
- Business Networking
- Social Media
- Leadership
- Networking Events
- Event Marketing
- Event Management
- Marketing
- Management
- Integrated Marketing
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