Prachi Jain

Experience

1. Marketing & Business Development Director

   Matrix Info Systems

   May 2020 — Present · New Delhi, IN

   Launched 10 contemporary lines of products consisting 40+ SKUs across offline and online sales channels• Working on the rebranding of Matrix by leveraging social media channels to attract a selective audience for B2C • Formulating business strategies & brand narrative of the products for brand communication using different media channels for both B2B & B2C channels• Creating, executing & managing marketing campaigns, budgets, shoots and programs whilst ensuring optimised spend and ROI• Manage all development process and ensure compliance to government policies and regulations• Prepare pricing strategies according to customer budgets and procurement methods• Heading the operations and retail packaging as well as creation of in-store marketing displays• Maintaining contact with vendors and distributors externally and interaction with the sales department to obtain critical input on improvisation of products• Researching prospective accounts in targeted markets, pursuing leads and following through to a successful agreement• Comprehending and observing the target markets, industry communications, competitor companies, projects, company contacts and market strategies that can be used to attract the targeted audience• Leading Social campaigns(ads on Facebook, Instagram), focusing on increasing awareness and customer acquisitions • Leading the sales engagement over online market places• Using Google Analytics and Consumer panels to analyse audience, competitors and trends to optimise digital channels • Managing content, design, digital marketing and social media marketing teams to design and optimise assets for social media channels and brand management • Analysing digital marketing and managing reports while sharing insights with the team to develop optimisation plans

Education

• Gargi College

  Bachelor of Commerce - BCom, Business/Commerce, General

  2013 — 2016

• EDHEC Business School

  Grande Ecole MIM-BM, Business, Management, Marketing, Luxury Fashion and Related Support Services

  2017 — 2020