Pj Elbing

About Pj Elbing

I’m a commercial and growth leader with deep experience building and scaling consumer and lifestyle brands across strategic accounts, wholesale, DTC, and Amazon.I’ve spent my career in operator led roles with direct accountability for revenue, margins, pricing, forecasting, product planning, and go-to-market execution. In GM style environments, I’ve learned that growth only works when product decisions align with channel strategy, cost realities, and what actually sells.I bring strong product and merchandising leadership, translating consumer insights, athlete feedback, and retailer requirements into commercially successful assortments. I’ve led product line planning, SKU rationalization, size scale optimization, and cost/feature tradeoffs to protect margin while supporting growth across multiple channels.Core Strengths• Strategic & National Account Leadership• Commercial & Go-to-Market Strategy• Product Line Planning & Merchandising• Revenue, Margin & Pricing Management• Wholesale, DTC & Amazon Growth• Forecasting, Inventory & Risk Management• Cross-Functional & Team LeadershipWhile I leverage marketing as a growth tool (performance media, content, athlete partnerships), my core strength is commercial ownership, turning brand and product strategy into measurable revenue results.I’m most effective in Director-level commercial, strategic account, sales, or go-to-market leadership roles within consumer, lifestyle, CPG, or outdoor brands that value operators who understand both product and profit.

Experience

1. Sales and Brand Director

   Sport Dimension Inc

   Aug 2018 — Present · Carson, CA, US

   Sport Dimension | Jetpilot, Jimmy Styks, Nautica Seascooters, Quiksilver, Roxy, YamahaOperate in a leadership role with responsibility for commercial performance across a multi-brand consumer portfolio, spanning strategic accounts, wholesale, DTC, Amazon, and club channels.Own commercial strategy across national and strategic accounts, specialty retail, sporting goods, Amazon Vendor, DTC, and club, with accountability for revenue growth, margin, pricing, and forecastingLead go-to-market planning across seasonal product launches, promotions, and channel execution, aligning product decisions with sell-in requirements and sell-through performanceBuild and manage senior relationships with key retailers across powersports, marine, dive, sporting goods, and large-format ecommerceDrive product line planning and merchandising, balancing innovation, cost, margin targets, and channel-specific needs across multi-season assortmentsPartner closely with operations, sourcing, and supply chain teams to manage inventory risk, tariffs, cost changes, and margin protection initiativesLead pricing strategy and promotional planning to support velocity while protecting long-term brand and profitability goalsManage and develop sales teams and account-specific reps, setting performance standards, coaching execution, and supporting growth across channelsOversee owned DTC websites, including merchandising strategy, performance marketing oversight, and budget allocation in support of commercial objectivesBuild and manage athlete and ambassador partnerships to support product validation, brand credibility, and commercial outcomes

Education

• Northern Arizona University-The W. A. Franke College of Business

  Bachelor of Science - BS, Marketing

Skills

• Business Strategy
• Trend Analysis
• Catalog Merchandising
• Production Managment
• Management
• Product Development
• Retail
• Merchandise Planning
• Pnl Management
• Purchasing
• Sourcing
• Retail Buying
• Product Design
• Executive Management
• Brand Development
• Action Sports
• Marketing
• Brand Management
• Retail Category Management
• Department Budgeting
• Marketing Strategy
• Product Marketing
• Sales Presentations
• Merchandising
• Strategic Planning
• Product Management
• Sales
• Production Planning
• Apparel
• Inventory Management
• Sales Management
• Sales Operations