Piyush Singh

About Piyush Singh

As Marketing Head with over 13 years of experience, I have proven success in analyzing data to calculate cost-benefit ratios, managing datasets on multiple verticals and organizational levels, and recommending and implementing successful strategies to maximize revenue. I have also conducted performance evaluations, compensation and hiring to maintain appropriate staffing requirements. In addition, I am skilled in maintaining dashboards and reports to support senior leadership decision making.My technical expertise includes programming languages such as Python and SQL, visualizations using Tableau and Excel, machine learning techniques such as Regression, Classification, Clustering, and Time Series, as well as statistical analyses including Hypothesis Testing & Confidence Interval, ANOVA, PCA, and Text Analysis.I hold a PG in Data Science & Business Analytics from the University of Texas (Great Learning) and a Bachelor\'s degree in Civil Engineering from Pranveer Singh Institute of Technology (PSIT).In my previous roles, I have generated sales reports to help upper management make effective decisions and sales plans, forecasted sales and established processes to achieve sales objectives and related metrics, and assisted senior sales managers with lead generation and customer outreach. I have also maintained accurate records of customer interactions and sales activities and delivered services to customer locations within specific timeframes. Additionally, I have collaborated with cross-functional teams to provide the best services to clients.I have completed various analytics projects, including the development of linear regression models to predict the price of gems based on multiple variables, logistic regression and linear discriminant analysis models to predict if the customer will purchase holiday packages to target the relevant customer base, a model which predicts insurance claim status, and customer segmentation based on credit card usage for providing promotional offers to customers.My strengths include strong influencing skills, excellent estimating and planning skills, strong analytical techniques and technology skills, logical thinking and problem-solving abilities, and the ability to work independently with minimal supervision.Overall, I am a highly skilled and experienced data analyst with a passion for using my expertise to drive business success.

Experience

1. Head Marketing & Admissions

   Satya School, Gurugram

   Sep 2024 — Present · Gurugram, IN

   Develop and implement a comprehensive annual and quarterly marketing strategy aligned with the school’s vision and admission goals.2. Identify target audiences, key messaging, and channels for effective outreach.3. Design campaigns to achieve monthly, quarterly, and annual admission targets.4. Ensure quality lead generation through online and offline marketing efforts.5. Enhance the school’s brand image through consistent messaging and creative strategies.6. Oversee the creation of promotional materials, videos, and advertisements for various platforms.7. Develop partnerships with preschools, local businesses, RWAs, and community organizations.8. Plan and execute Below-The-Line (BTL) activities, including society events, canopy setups, tie-ups with preschools, and community outreach programs.9. Organize Above-The-Line (ATL) campaigns like newspaper advertisements, digital screens, and billboards for brand visibility.10. Guide digital marketing agencyon SEO, social media campaigns, Google Ads, and email marketing.11. Build and maintain relationships with key stakeholders, including parents, influencers, RWAs, and preschools.12. Conduct market research to understand trends, competition, and parent expectations.13. Recommend strategies for differentiating the school in a competitive environment.14. Manage and mentor the marketing team to ensure optimal performance15. Collaborate with the admissions team to align marketing efforts with enrollment processes.16. Plan and execute school events, open houses, and community activities to increase parent engagement and visibility.17. Coordinate with internal teams and external vendors for smooth event execution.18. Prepare and manage the marketing budget, ensuring cost-effectiveness and resource optimization.19. Regularly report on budget utilization and campaign ROI to the management.20. Provide regular updates to the school director on marketing activities, lead metrics, and admission conversions.

Education

• The University of Texas at Austin

  Postgraduate Degree, Data Science and Business Analytics

• PSIT Kanpur (Pranveer Singh Institute of Technology)

  Bachelor's degree, Civil Engineering