Piyush Kumar Jha

About Piyush Kumar Jha

What am I doing currently?I am Director – Strategy & Special Projects at Adda Education, leading the offline UPSC business expansion across India. I manage centre expansion, vendor rationalisation, and strategic planning, while driving business, product, and financial performance.Key achievements- Scaled the offline UPSC business from ARR ₹6 Cr → ₹30 Cr+, across 10 centres, while maintaining a direct margin of 20%+- Streamlined academic delivery across 4 verticals, improving efficiency by 40%- Automated business dashboards, reducing manual effort by 70% and increasing CXO visibility- Implemented business continuity plans and strengthened cross-functional governance to boost productivity and retention- Oversaw financial planning, cost optimisation, and P&L monitoring for sustainable growth.Previously, what did I do in my last role?At Unacademy as Associate Director – Chief of Staff, I led UPSC offline business strategy and operations, owning ₹46 Cr P&L.Key achievements- Optimised GTM spend by 60%, driving 31% revenue growth in 3 quarters- Expanded course portfolio from 5 → 9 SKUs, creating new revenue streams- Improved ROI of GTM spend from 0.8 to 1.5 across 16 traction channels- Partnered with CEO and leadership on business roadmap, product strategy, and key operational priorities.What do I bring to the table- Proven ability to scale businesses rapidly (YoY 100%+), with strong direct margins (20%+), operational excellence, and process efficiency- Expertise in building high-performing teams, vendor management, strategic hiring, and implementing governance frameworks- Track record of optimising business, product, and financial performance, driving multi-crore revenue growth and ROI improvement- Passionate about turning strategy into execution, scaling businesses sustainably, and creating measurable impact.

Experience

1. Director of Business Operations

   Adda Education

   Feb 2025 — Present · Gurugram, IN

   Leading offline business growth, product expansion, and GTM execution at StudyIQ (Adda Education)- Scaled offline business from 1 to 10+ UPSC centres & experience stores across key Tier 1 & 2 cities within 5 months- Grew ARR from INR 6 Cr to INR 30 Cr+, maintaining 20%+ direct margin through strong cost discipline and pricing strategy- Led end-to-end business strategy - city selection, centre rollout, revenue planning, and academic capacity design- Built and launched a tiered product portfolio (foundation, mains, trials), increasing AOV and retention- Deployed targeted sales strategy & incentive structure, improving counsellor productivity and conversion- Establish a central PMO for expansion, enabling standardised launch timelines, vendor onboarding, and execution governance- Established weekly ops cadence for P&L reviews, inventory control, infra readiness, and faculty deployment- Collaborated with marketing & tech teams to drive local GTMs, WhatsApp campaigns, and CRM-driven lead flows- Aligned offline business roadmap with board-level goals under Adda Education’s broader test-prep vision.

Education

• Manipal Institute of Technology

  Bachelor of Technology - BTech, Electronics and Instrumentation

  2013 — 2017

• Institute of Management Technology, Ghaziabad

  PGDM, Marketing

  2018 — 2020