Piyushi Soni

About Piyushi Soni

Data Analyst | Business AnalystMBA graduate in Business Analytics & Digital Marketing with 6+ months of hands, on experience in data analytics. Skilled in converting raw data into actionable insights to support business growth, marketing optimization, and strategic decisions. Experienced in end, to-end data analysis, dashboarding, and performance reporting across digital and sales-driven environments. Actively seeking a Data Analyst / Business Analyst role.Core ExpertiseData Analytics & Business IntelligenceStrong skills in data analysis, KPI tracking, and reporting. Hands, on experience with GA4, SQL, Excel, Python, and Power BI to support business decisions.Marketing & Performance AnalyticsExperienced in analyzing website traffic, user behavior, campaigns, CTR, conversions, and ROI to improve engagement and sales performance.Dashboarding & ReportingBuilt and maintained Power BI dashboards for real-time KPI monitoring, reducing manual reporting and improving stakeholder access.Key AchievementsImproved Reporting Accuracy by 25%Delivered standardized GA4 reports for 10+ clients, ensuring consistent analytics insights.Increased Campaign Engagement by 15-20%Analyzed campaign performance for the UPDEED platform using GA4 and Python, improving reach and engagement.Reduced Manual Reporting Effort by 30%Automated KPI reporting through Power BI dashboards, minimizing Excel-based processes.Drove 20% Sales GrowthAnalyzed sales and conversion metrics for Amazon affiliate campaigns, contributing to revenue growth.Boosted Repeat Business by 15%Analyzed customer behavior and repeat purchases to support retention strategies.Improved Customer Engagement by 10-12%Optimized product listings using keyword, CTR, and conversion analysis.Maintained 100% Data Accuracy & On-Time DeliveryManaged data validation and reporting using SQL and Advanced Excel.Technical SkillsAnalytics & Tools:GA4, Power BI, Advanced Excel, SQL, PythonData Skills:Data Cleaning, KPI Analysis, Performance Tracking, Reporting AutomationBusiness Analysis:Marketing Analytics, Sales Analysis, Customer Analysis, ROI MeasurementVisualization:Power BI Dashboards, Charts & Reports

Experience

1. Marketing & Data Analyst

   Rasu Creatives

   May 2025 — Present

   As a Data Analyst at Rasu’s Creatives, I work closely with marketing and business teams to deliver data-driven insights across digital and sales-focused environments. My role focuses on performance analytics, reporting automation, and dashboarding to improve decision-making, campaign outcomes, and operational efficiency.Key contributions include:1. Digital Performance Analytics & Reporting (GA4):• Analyzed website traffic, user behavior, and campaign performance for 10+ clients using GA4• Delivered standardized weekly performance reports, improving reporting accuracy by 25%• Ensured end-to-end data validation and 100% accuracy using SQL and Advanced Excel2. Marketing Campaign Optimization (UPDEED Platform):• Supported a live marketing campaign by analyzing reach, engagement, and user behavior metrics• Used GA4 and Python to identify optimization opportunities• Increased campaign engagement by 15–20%3. Dashboarding & Business Intelligence (Power BI):• Designed and maintained interactive Power BI KPI dashboards for reach, engagement, and ROI• Enabled faster stakeholder decision-making and reduced manual Excel reporting by 30%

Education

• Maharshi Dayanand Saraswati University (MDSU), Ajmer

  Bachelor in commerce (HONS.)

  2020 — 2023

• Poornima University

  Master of Business Administration - MBA, business Analytics