Piyush Choudhry
Global Product Marketing @ Meta | Ex-JPMC | Duke University
- Role
- Product Marketing Manager, India at Meta
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Piyush Choudhry
With over 12 years of experience in digital marketing and media measurement, I am a passionate and results-oriented product marketing manager who thrives on building and launching innovative solutions for small businesses around the world. I currently lead the global go-to-market efforts for the Small Business Group at Meta, where I collaborate with cross-functional teams to deliver compelling and impactful marketing campaigns across Facebook, Instagram, Messenger, and WhatsApp. I am motivated by Meta\'s mission to empower people and businesses to build community and grow their presence online, and I bring a diverse and inclusive perspective to my work, drawing from my engineering background, international education, and multicultural exposure.In my previous role as a marketing science partner at Meta, I leveraged data and insights to influence the media measurement strategy for financial services advertisers, helping them maximize their marketing ROI and achieve their business objectives. I developed custom learning agendas, conducted rigorous experiments, and presented actionable recommendations to a portfolio of Tier 1 clients and their media agencies. I also supported the development and adoption of new measurement products and methodologies, and contributed to thought leadership and best practices in the industry. Some of the skills that I applied and enhanced in this role include online marketing analysis, market research, A/B testing, and digital marketing.
Experience
Product Marketing Manager, India
Jun 2024 — Present · Bengaluru, IN
Education
Birla Institute of Technology and Science, Pilani
B.S, Marine Engineering
2004 — 2008
Duke University
Masters of Engineering Management
2011 — 2012
Skills
- Online Marketing Analysis
- Online Lead Generation
- Market Research
- Team Leadership
- Multi-Channel Marketing
- Business Analysis
- Research
- Inventory Analysis
- Operations Management
- Strategy
- Display Advertising
- Microsoft Office
- Social Media Marketing
- Banner Ads
- Microsoft Excel
- Analytics
- Business Strategy
- A/B Testing
- Project Management
- Market Analysis
- Management
- Sas
- Marketing Strategy
- Data Analysis
- Marketing
- Leadership
- Strategic Planning
- Competitive Analysis
- Analysis
- Forecasting
- Business Development
- Digital Marketing
- Supply Chain Management
- Search Engine Marketing (Sem)
- Ms Excel Pivot Tables
- Sql
- Project Planning
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