Piyush Tiwari

Deputy Manager - Brand, Marketing & Communication @Motherhood

Indore, IN

Conceptualized and executed an innovative high impact launch campaign for IVF and NICU, Comprising of multimedia ATL & BTL elements.Responsible to conceptualize and execute plans in order to deliver the short term and long term business objectives (namely sales, market share, profitability and brand health) of the relevant group of brandsDeveloped and executed brand communication strategy across all platforms (digital multimedia, marketing/sales materials, trade shows, education, photo shoots, and promotionsCollaborated and directed the work of outside marketing and PR agencies.Worked closely with the sales department to develop and execute effective promotional programs.Heading a team of executives as well as managing all sales support activity for the companyWorked cross-fictionally with creative teams to develop branding guideline toolkit. Periodically coordinate and conduct CMEs/Healthcare initiatives to promote company’s brand image.Launched brand awareness campaigns across digital media, PR, and partnership marketing that increased sales by 30%Managing marketing budget; preparing marketing plans as well as planning and implementing promotional campaignsPlanning publicity and Media Relations strategies and Develop PR campaigns.Enhancing lead generation campaigns, measuring. results & pushing conversions (with unit backend teams)Responsible for complete digital marketing end to end execution for Brand campaigns.Organize PR events (e.g. open days, press conferences) and serve as the companys spokesperson.Plan and execute all webs, SEO/SEM, marketing database, email, social media and display advertising campaigns Focus on execution of Account Strategy, Positioning, Content, and Tone on various digital platforms (Facebook, Insta, Youtube, LinkedIn, etcConducting Regular promotional activities at clients premises through various events like health talks, CMEs, RTMs, health camps.