Piyush Sarda
Area Manager at SONY India |10 years experience in Channel Sales, Key Accounts, Distribution Handling
- Role
- Area Sales Manager Sony India Pvt Ltd Marathwada (5 Districts) Gt & Mt at Sony India
- Location
- Aurangabad, MH, IN
- LinkedIn followers
- 500 followers
About Piyush Sarda
MBA with 10 + years of experience in sales and Distribution. Currenty working as Area…
Experience
Area Sales Manager Sony India Pvt Ltd Marathwada (5 Districts) Gt & Mt
Dec 2024 — Present · Aurangabad, IN
Currently managing the consumer durable business (LED TVs, Audio Systems, Accessories) across General Trade, Modern Trade, and Sony Centers in 5 key districts of Marathwada. Responsible for driving primary & secondary sales, distribution expansion, channel health, and retail excellence.Key Responsibilities:• Lead sales execution across GT, MT & NR channels with monthly/quarterly planning.• Manage primary distributors and retail network for billing, claims, and credit control.• Implement market coverage strategy with focus on town expansion and outlet onboarding.• Execute sellout drives and visibility plans at Sony Centers and Modern Trade stores.• Drive ROI-based distributor engagement and ensure healthy channel profitability.• Monitor stock hygiene, credit exposure, and partner reconciliation via DMS & SOA.• Collaborate with cross-functional teams (marketing, SCM, service) for seamless delivery.Key Achievements:• Realigned GT channel in Aurangabad, enabling LED and Audio growth.• Successfully transitioned to new distributor setup, ensuring business continuity.• Contributed >1,200 units from distribution & >500 units from Sony Centers annually.• Activated new counters in underserved towns, expanding brand width in the region.• Improved sell-out in MT through in-store training, visibility, and tactical campaigns.Tools Used: SAP | DMS | Power BI | SOA Portal | MS Excel | CRMA result-driven role combining strategic channel development, relationship management, and data-led execution to build Sony’s market leadership in emerging geographies.
Education
Sant Gadge Baba Amravati University, Amravati
Master of Business Administration (MBA), Marketing/Marketing Management, General
2013 — 2015
Vidyabharti College of Pharmacy
Bachelor of Pharmacy (B.Pharm.), Pharmacy
2009 — 2013
S.T.K. Gujarati junior college, Amravati
HSC, HIGHER SECONDARY SCHOOL CERTIFICATE
2007 — 2009
Manibai Gujarati High School
SSC
2001 — 2007
Sant Gadge Baba Amravati University, Amravati
Master of Business Administration - MBA, Marketing/Marketing Management, General
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