Piyush Ranjan
Conversion Rate Optimisation | Product Analytics
- Role
- Deputy General Manager at Paytm
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Piyush Ranjan
I explore how Indian D2C and eCommerce brands can improve conversions through data, user behavior, and experimentation.At Inferentia.in, I write about real-world CRO strategies, teardown notes, and frameworks tailored to Indian buying patterns—mobile-first UX, trust-building, COD behaviour, and funnel drop-offs.With 10+ years of experience across product, analytics, and growth, I’m passionate about uncovering what truly moves the needle in conversion rate optimisation—especially in the Indian context.Always open to conversations around CRO, Indian D2C, or funnel experiments—happy to connect.
Experience
Deputy General Manager
Apr 2023 — Present · Bengaluru, IN
Increased homepage engagement rate by 8% by introducing personalization features and running targeted A/B tests.Enhanced the payment funnel for Recharge and Bill Payments by optimizing payment methods, tailoring experiences for different devices, and addressing the needs of new vs. repeat users, resulting in a 12% increase in conversion rate.
Education
National Institute of Technology , Patna
Bachelor of Technology (B.Tech.), Mechanical Engineering
2010 — 2014
Indian Institute of Management Udaipur
Master of Business Administration - MBA, Analytics
2017 — 2019
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