Piyush Parate

Programmatic - Executive @WPP Media

Mumbai, IN

Planning and executing programmatic campaigns via DV360 across multiple verticals• Managing end-to-end campaign setup, trafficking, targeting, and optimization• Monitoring pacing, bids, and budgets to ensure KPI alignment (CTR, CPA, ROAS)• Conducting audience strategy using 1P & 3P data segments• Analyzing performance data and delivering actionable insights to improve results• Ensuring brand safety, ad fraud prevention, and compliance standards• Collaborating with Client Servicing, Analytics, and Ad Ops teams for smooth execution• Preparing detailed performance reports and presenting insights to stakeholders.

Ajeenkya D Y Patil University

Bachelor's degree, Electrical, Electronic and Communications Engineering Technology/Technician

Savitribai Phule Pune University

Bachelor of Engineering - BE