Piyush Mittal

Experience

1. Channel Marketing Manager

   華碩

   Jul 2013 — Present · IN

   Marketing- Lead brand and offline marketing initiatives for ASUS India across the country, managing national, ATL, BTL, and trade marketing activities- Plan, develop, and manage 360° co-marketing programs with alliance partners such as Intel and Microsoft, ensuring end-to-end execution- Strategize and support the execution of trade marketing activities across regions, covering retail visibility and on-ground activations- Conduct competitor analysis to stay aligned with market trends and identify opportunities- Prepare monthly/quarterly marketing plans in line with key objectives and budget guidelines from HQ (Taiwan), ensuring timely and effective implementation.Retail & Trade Marketing- Manage the execution of signboards and POSM across all retail stores nationwide to ensure strong in-store visibility- Plan and execute KIOSK projects for both mobile and notebook categories across key retail outlets- Oversee the setup of ASUS Exclusive Stores and ROG (Republic of Gamers) Stores across India, ensuring compliance with ASUS brand standards- Coordinate with vendors and the HQ team for design approvals and execution of retail fixtures- Drive mall activations and roadshows in collaboration with the dealer network to boost footfall at retail stores.Brand Management- Lead Campus Brand Ambassador programs to drive brand engagement within universities and educational institutions- Organize and execute events, product campaigns, product launches, dealer meets, exhibitions, roadshows, and mall activations- Manage advertising and outdoor agencies for creative, media, and production of ATL campaigns, including hoardings, print ads, and signage media.