Piyush Kumar

About Piyush Kumar

I’m a results-driven Performance Marketer and Digital Strategist with 7+ years of experience delivering ROI-focused campaigns across Meta (Facebook/Instagram), Google Ads, LinkedIn, and emerging platforms like WhatsApp Ads.My work blends creativity, analytics, and automation—driving measurable business growth through full-funnel marketing strategies, media buying, and AI-powered SEO. I\'ve successfully planned and executed digital campaigns for multiple business verticals, optimized paid media spends, and improved lead quality through persona-based targeting and content intelligence.Lately, I\'ve been leveraging Generative AI and intelligent agents for SEO automation, keyword clustering, and lead enrichment—accelerating campaign performance and saving time on manual execution. Key Skills: Paid Media (Meta, Google, LinkedIn, YouTube) SEO (AI-driven content & on-page optimization) Hyperlocal & Regional Campaigns Funnel Optimization & Conversion Strategy Campaign Analytics & Growth Planning Marketing Automation & AI Tools (ChatGPT, Jasper, SEMrush)I believe in data-backed storytelling, continuous testing, and aligning marketing with business goals. If you\'re looking for someone who can strategize, execute, and scale digital growth, let\'s connect!

Experience

1. Campaign Manager

   Eastman Auto & Power Limited

   Oct 2021 — Present · Gurugram, IN

   Planned and executed high-performing campaigns for Domestic and International market across Meta Ads, Google Ads, LinkedIn Ads, and WhatsApp Ads, achieving up to 5x ROAS and lowering CPA by 27%.• Spearheaded quarterly digital campaigns from July to September 2024 on Meta, YouTube, and Mobile Apps, driving 3X IVR calls, doubling website impressions, 40% increase in interested leads through high-impact themes like “Zyada Chale, Zyada Chalaye,” “Sahi Choice, Samajhdar Choice,” “Chetak Hai, Behtar Hai,” and “Better Savings, Better World”, leading to a visible spike in Google search trends for “Eastman Battery. • Designed and launched nationwide campaigns like \"Jeet Har Kharid Par\" and distributor programs, generating ₹8 Cr in business impact.• Developed and managed end-to-end media buying strategies with budgets exceeding ₹15L/month, optimizing ad sets for conversions and lead quality using A/B testing and funnel analysis.• Leveraged Generative AI and custom AI agents for SEO automation—streamlining content creation, keyword clustering, on-page optimization, and lead enrichment, resulting in a 60% increase in organic traffic and 20% increase in organic leads within 6 months.• Led hyperlocal-to-commerce marketing campaigns, driving store footfall and digital engagement across Tier 1 and Tier 2 cities through geo-targeted ads and local language creatives.• Built and led a 4-member internal team and three vendor partnerships, improving execution speed and reducing TAT by 30%.• Developed digital campaigns across Google, Meta, YouTube, and LinkedIn, resulting in a 35% QoQ increase in qualified leads.• Scaled LinkedIn presence to followers and 2.2M impressions in 12 months through content and strategy overhaul.• Established the Instagram channel, growing it from scratch to 30K followers in the first year, with 100% organic growth in the second.

Education

• Kendriya Vidyalaya Kathmandu

  All India Secondary School Examination (AISSE), High School/Secondary Diplomas and Certificates

  2004

• Shankara Institute of Technology, Jaipur

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

• Kendriya Vidyalaya

  All India Senior School Certificate Examination, Higher Secondary

  2006