Piyush Kumar Gupta
Director, Growth @Easyinsights
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WORK HISTORY
Director, Growth @Easyinsights
IN
EDUCATION
Indian Institute of Technology (Banaras Hindu University), Varanasi
Bachelor of Technology - BTech, Mechanical Engineering
ABOUT PIYUSH KUMAR GUPTA
I bring a unique set of skills, perspectives, and experience to bear on problems in any domain, particularly digital advertising. My main strengths are research and analytics. I have a one-of-a-kind ability to manage end-to-end digital advertising - User Tracking User Acquisition User Retention. I have led the growth of over 100 businesses in a variety of industries with my team. Journey so far: Digital marketing analyst Senior Digital marketing analyst Senior Data Analyst Lead Data Analyst Senior Product Analyst Manager, Product Growth I have 5 years of experience in the field of digital advertising. My journey has included a variety of job profiles that have assisted me in learning about all aspects of the digital world. I am a strong analytical professional with a B.Tech in Mechanical Engineering from Indian Institute of Technology - IIT BHU, Varanasi. Mechanical Engineer turned digital advertising expert. Marketing professional with expertise in driving growth using Performance marketing, User Tracking, User Acquisition, Customer Segmentation and other skills like Search Engine Optimisation, Actionable Reports and Dashboards on BI tools (Tableau, Power BI and Google Data Studio) to take steps with no lag.
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