Piyush Dokania

About Piyush Dokania

Whitepops Makhana began as a small college project. Today, it produces more than bags a year.Most people see that as growth. I see it as proof that discipline can outperform luck.When I entered the makhana industry, I knew nothing about it.My first year cost me ₹15 lakh because I trusted the wrong people.Then the 2021 crash hit.Demand fell by 50%. Supply doubled.And I was stuck with one of the largest stocks in the market.Overnight, the phones went silent. Buyers vanished.And I had two choices: cut corners to survive, or build systems that would make survival irrelevant.I chose the second.For six months, I worked on the factory floor with the sorters, graders, and machine operators, understanding the product at a level no textbook or consultant could explain.I learned how one degree of moisture changes the pop ratio and how can preserve it fresh.How size distribution affects roasting stability.How microbial load can ruin a batch during export.And why “cheap” makhana becomes the most expensive mistake for processors and exporters.Those lessons shaped Whitepops’ transformation.We built a vertically integrated, automated, food-grade facility with:🟢 automated sieving lines for uniform grading🟢 controlled drying for moisture stability🟢 tiled, enclosed processing zones🟢 UV-container treatment for aflatoxin and microbial control🟢 batch-level traceability and pre-dispatch sampling🟢 <2% ground contact (down from 80% industry norm)Today, we supply consistent, specification-locked makhana to processors and exporters who value reliability over low price.Our clients include Reliance, D-Mart, BigBasket, and quality-driven exporters across India.And for 3+ years, not a single shipment has gone out with a complaint.Whitepops didn’t grow because the market was easy.It grew because we built systems for a market that wasn’t.If you’re looking for makhana supply without surprises, let’s connect.

Experience

1. Director

   White Pops

   Jan 2021 — Present

   Built India’s cleanest makhana facility- Reduced ground contact to below 2%- Introduced UV-container microbial treatment- Implemented automated sieving and grading lines- Cut client rejection rates by ~70%- Scaled production from 1,500 to bags- Onboarded 12–15 consistent, long-term B2B clients- Achieved zero complaints over 3+ years.

Education

• Jaypee Institute of Information Technology, Noida

  Bachelor of Technology (B.Tech.), Information Technology

  2007 — 2011

• Nirma Institute Of Management

  Master of Business Administration (MBA), Family business & Enterpreneurship

  2011 — 2013

• Jaypee University of Information Technology

  Bachelor of Technology (B.Tech.), Information Technology

  2007 — 2011

• Laxman Public School

  12 th, Pcm

  2004 — 2006