Piyush Bokade

About Piyush Bokade

Dynamic and results-driven Salesforce Marketing Cloud (SFMC) Consultant with over 5+ years of proven experience in harnessing SFMC tools to elevate marketing strategies and enhance customer engagement. Expert in designing and executing high-impact email marketing campaigns, streamlining marketing automation workflows, and leveraging data analytics to optimize campaign performance. Eager to contribute deep expertise in Salesforce development and marketing automation to support business growth and deliver measurable results.

Experience

1. Senior Manager - Campaign

   dentsu

   Jul 2024 — Present · Pune, IN

   Configured marketing automation workflows using Journey Builder activities to deliver personalized customer journeys.• Designed and executed email campaigns using Cloud Pages and Email Studio, ensuring timely and relevant communications.• Worked on Automation and used Different functions,(SQL, Import, Data Extract, Filter Activity, File Transfer).• Conducted A/B testing experiments to optimize email performance and increase engagement metrics.• AMP script for dynamic content personalization and advanced scripting requirements.• Knowledge of email sends, trigger send automation, and set up of landing pages• Develop end-to-end marketing automation solutions also provide root cause solutions & analysis• Collaborate with the marketing team to gather campaign requirements, define segmentation strategies & target messaging• Troubleshoot technical issues related to campaign set-up configuration & Execution• Worked on Automation and used Different functions,(SQL, Import, Data Extract, Filter Activity, File Transfer).• Managed data import and export processes through FTP (WinSCP) and SFTP, ensuring accurate and secure data transfer for targeted campaigns.• Knowledge of Server-Side JavaScript and experienced in working with Application Programming Interfaces (APIs) for seamless system integration and functionality enhancement.• Skilled in email rendering testing utilizing tools like Email on Acid, ensuring optimal display across various email clients and devices.• Worked on creating Send Definitions, Journey creation and Email sent status through Transactional messaging Rest API.• Expertise in Reporting, Tracking, and Analysis of marketing campaigns.

Education

• Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur

  Master of Science - MS, Physics