Piyush Anand
Performance Marketer | Meta Ads · LinkedIn Ads · Social Media | Helping Coaches & Consultants Get Qualified Leads | Co-Founder @ TechLacuna AI
- Role
- Co-founder at Techlacuna Ai
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Piyush Anand
Most businesses don\'t have an ads problem. They have a funnel problem.I\'m Piyush Anand, Performance Marketer and Co-Founder of TechLacuna AI. I run paid and organic systems for coaches, consultants, and wellness brands that need consistent, qualified leads, not just traffic.In 3+ years managing paid media for 50+ clients across India, I currently manage ₹3–4L/month in active ad budgets, and have consistently brought client CPL down by 35–50% through structured creative testing and audience refinement.What I own for my clients:→ Meta Ads (Facebook + Instagram) — lead gen, consultation bookings, D2C sales→ LinkedIn Ads — B2B lead generation, high-ticket audience targeting→ Social Media Management — organic content that warms cold audiences before the ad hits→ Full-funnel strategy: from first scroll to booked callI don\'t report on reach and impressions. I report on CPL, ROAS, and bookings.Co-founded TechLacuna AI to bring AI-powered campaign optimisation to growing businesses — smarter targeting, faster creative testing, lower cost per acquisition.B.Tech in Computer Science | Delhi-based | Working with clients across IndiaIf your ads are running but the bookings aren\'t, let\'s fix that. p•••••@mrananddtech.com
Experience
Co-founder
May 2023 — Present · IN
Co-founded an AI-powered performance marketing agency serving coaches, consultants, wellness brands, and D2C businesses across India→Currently managing ₹3–4L/month in combined Meta and LinkedIn ad budgets across coaching, wellness, and D2C clients→Reduced average CPL by 35–50% for consultation-based clients through iterative creative testing, audience segmentation, and funnel restructuring→ Own all paid media strategy — Meta Ads (Facebook/Instagram), LinkedIn Ads, and Google Ads campaigns→ Built and managed full-funnel ad systems generating consistent consultation bookings and qualified leads→ Developed AI-assisted creative and targeting workflows, reducing average campaign setup time by ~40%→ Manage monthly paid ad budgets for multiple clients in health, wellness, education, and lifestyle sectors→ Introduced performance-based reporting model: clients review CPL, ROAS, and booking targets — not vanity metrics
Education
I.S.L
b.tech, Computer Science
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