Piya Guirish
Brand Marketing Executive @FOOTASYLUM
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WORK HISTORY
Brand Marketing Executive @FOOTASYLUM
Oversee strategy and execution for 30+ third-party brands, successfully delivering all campaigns, activations, and full-scale brand launches- Act as the primary partner lead, consistently unlocking additional budget and co-op opportunities through relationship-driven negotiation- Partner with Buying, Merchandising, E-commerce, Retail, and Creative teams to ensure 360-degree consistency across the UK market- Expert in Gen-Z/A consumer behaviour, leveraging cultural trends to keep the brand reactive and socially relevant- Optimise ROI using Power BI analytics and align quarterly marketing calendars with Buying/Merchandising cycles for peak product impact.
EDUCATION
Denmark Road High School
GCSEs
Balcarras Sixth Form
A Levels, Economics, Maths, Biology
Nottingham Trent University
Economics Ba
ABOUT PIYA GUIRISH
A strategy-first brand marketer with a proven track record of developing and executing impactful campaigns. I understand brands, and most importantly, I understand people. Excel at translating consumer insights into actionable strategies, driving brand growth and authentic engagement. Methodically minded and adaptable to evolving trends, I leverage data analytics (SAP, Power BI) and digital competence to optimise campaign performance and achieve measurable results.
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