Pippa W.
Product @Elsevier
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WORK HISTORY
Product @Elsevier
EDUCATION
Prifysgol Aberystwyth University
Bachelor's Degree (1st Class Hons), Fine/Studio Arts, General
University of Wales, Aberystwyth
BA Hons, Fine/Studio Arts, General
ABOUT PIPPA W.
Product Leader | Customer-Centric InnovatorWith a career dedicated to driving customer-centric outcomes, I\'m a versatile Product Manager and Leader across diverse industries from start-up to scale-ups, unicorns and established large scale organisation, including Energy Tech, eCom Luxury Fashion, IoT, Broadcast Media, Streaming, and Retail. Experience Highlights:Led end-to-end product strategies, from tech stack optimisation to funnel enhancement, fostering seamless self-serve experiences across platforms and devices.Delivered impactful features, apps, and promotions while spearheading integrations, migrations, and automation initiatives to elevate customer journeys.Ensured regulatory compliance across Ofgem, Ofcom, FCA, and navigated industry shifts with agility and expertise.Led cross-functional teams through hiring, coaching, and mentoring, driving innovation and scalability across product, engineering, and design functions.Vision & Goal Setting: Aligned OKRs with strategic business objectives, fostering continual growth and profitability.Data & AI Integration: Leveraged AI, ML, and NLP to derive actionable insights and optimise critical touchpoints for enhanced customer experiences.It comes with the territory.Vision and Goal settingOKRs and Key strategic business objectives with KPI’sPlanning: weekly, quarterly, annually Budget management with P&L and without.Business cases, lean canvas, investment, value proposition developmentAnalysis, Continuous discovery, impact assessmentsResearch: Customer, market, competitorTesting and Experimentation: AB testing, Beta launches, Backdoor testing, prototyping and PoC’s.Roadmaps, milestone and cross business alignment and prioritisationBacklogs, epics, stories, one pagers Methodologies:Agile Scrum, Kanban, Lean, and JTBD methodologies to tailor approaches based on product, customer base, and business size and goals. Let\'s Connect!I\'m passionate about collaborating on transformative projects and driving meaningful impact. Let\'s connect and explore how we can create exceptional customer experiences together!
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