Pippa Obrien
Social Media Manager
- Role
- Social Media Specialist at Hyperice
- Location
- Redondo Beach, CA, US
- LinkedIn followers
- 500 followers
Experience
Social Media Specialist
Mar 2023 — Present · Irvine, CA, US
Curated strategic content calendar including captions across social platforms. Attended brand photoshoots to execute social-first videos and photos for Instagram and TikTok. Created and edited native content based on brand directives and social trends. Collaborated with paid social and influencer teams to select and seed influencers. Wrote all influencer/whitelisting briefs. Selected influencers for organic use to enhance our feeds. Strategically implemented editorial campaigns with star partner athletes such as Patrick Mahomes, Kelly Slater, Erling Haaland, and Rory McIlroy. Designed collaborative social briefs and posting strategies for partner brands such as Ironman, NBA, MLB, PGA, and PPA. Organized social and email giveaways with top-notch wellness brands to increase followers, engagement and newsletter members. Represented Hyperice at events such as golf tournaments and PPA tour.
Education
Elon University
Communications
2014 — 2015
Head-Royce School
High School Diploma
2010 — 2014
University of Southern California
Bachelor's degree, Public Relations
2015 — 2018
UCLA Extension
Specialization in Event Planning & Management
2019 — 2020
Skills
- Event Planning
- Public Speaking
- Spanish
- Public Relations
- Microsoft Office
- Css
- Content Analysis
- Teamwork
- Focus Groups
- Survey Design
- Press Releases
- Powerpoint
- Microsoft Excel
- Organization Skills
- Project Management
- Research
- Photoshop
- Microsoft Powerpoint
- Critical Thinking
- Presentations
- Slide Preparation
- Social Networking
- Social Media
- Basic Html
- Leadership
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