Pippa van Dam
Sr Director Head of Marketing Delivery, Wireless Acquisition @Rogers Communications
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WORK HISTORY
Sr Director Head of Marketing Delivery, Wireless Acquisition @Rogers Communications
Toronto, ON, CA
Lead the delivery of subscriber growth and revenue targets for the Rogers and Fido brands by overseeing the execution of effective mass market and highly targeted direct marketing campaigns. Oversee Digital Merchandising across owned channels to ensure promotional clarity, accuracy, and performance, optimizing how offers and products show up throughout the digital ecosystem. Drive Quarterly Planning for marketing execution, orchestrating cross functional alignment, resource allocation, and prioritization to enable efficient, high impact go to market delivery. Own the end to end Path to Purchase, ensuring a seamless, insight driven customer journey from demand generation through conversion, while optimizing channel effectiveness and operational readiness.
EDUCATION
University of Toronto - Rotman School of Management
MBA
McGill University
BA
SKILLS
ABOUT PIPPA VAN DAM
Marketing executive with extensive experience leading high performance teams, and delivering positive changes and financial results. Particularly adept at acting as the bridge between highly analytical and technical teams and the marketing/brand leads.
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