Pippa Shaw
Managing Editor @Boats Group
Signup · Get unlimited contacts
WORK HISTORY
Managing Editor @Boats Group
Conduct in-depth research and compelling articles to enhance brand visibility and consumer confidence for a leading marine industry platform. Sustained first-page Google presence for published articles, often achieving top rankings and featured snippets for targeted keywords. Collaborated with clients and agents to deliver high-quality, reliable copy that aligns with organisational objectives and boosts web authority. Provided comprehensive editing services to elevate the accuracy and appeal of online materials, ensuring content integrity and reader engagement. Responsible for creative thinking and deadline management to create briefs that would engage audiences and ensure the company could meet its SEO targets.Initially working on the UK boats.com site to update and refresh the blog and SEO, including creating original articles, refreshing and republishing old content, and initiating a new marina review series. Expanded to include editing and publishing via the WordPress admin.When the International Editor abruptly left in August 2024, I took on the responsibility to continue creating and refreshing content without guidance from the wider company, creating a substantial portfolio of works ready to be uploaded once management was reassessed. In January 2025, my efforts were acknowledged, and I was made the Managing Editor of Europe for the wider Boats Group, now responsible for UK content on both boats.com and YachtWorld, working closely with the International Senior Editor and Boats Group\'s Director of Content, with additional responsibilities TBC.
EDUCATION
New College, Swindon
A Levels, Psychology, Sociology, English Lit.
The University of Law, Bristol
Bachelor of Laws (LLB), Law
SKILLS
ABOUT PIPPA SHAW
I provide premium copy and content writing services that go way beyond an SEO \'tickbox\' exercise. Telling your stories in a way that delivers real value to readers, no matter how niche or general the topic might be. My professional journey includes managing editorial and content-generating responsibilities for prominent marine industry publications, where I consistently deliver high-ranking, SEO-optimised content that bolsters brand visibility and frequently appears in Featured Snippets, AI summaries, and top 5 SERP ranking positions. As Chief Communications Officer at SPACELING®, a visionary social media technology start-up, I\'m contributing to a platform that redefines online safety, user privacy, and inclusivity by ensuring all communications - both internal and external - appropriately reflect the brand and sense of inclusivity we are trying to create.My mission, no matter the subject, is to foster trust, engagement, and meaningful connections through innovative communication, ensuring my clients can connect with their target audience in a way that feels authentic and genuinely useful.Leveraging over seven years of expertise in branding, content strategy, and SEO, I work collaboratively to craft impactful communication strategies, support user-centric initiatives, and integrate emerging technologies like AI/ML and GenAI. Get in touch today to see find out how I can elevate your marketing
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.