Pip Reyes

About Pip Reyes

I started as a visual storyteller in animation and concept art, learning how to guide audiences through narratives frame by frame. That foundation shaped how I approach product design today—every user journey is a story, and good UX is about crafting experiences that feel intuitive, human, and compelling.Product Designer with 5+ years creating user-centered experiences for consumer products, e-commerce platforms, and web-based applications. I combine narrative-driven design thinking with strategic problem-solving to build products that connect with people.WHAT I BRING:Storytelling-Driven DesignMy MFA in Visual Development taught me how visual elements guide attention, evoke emotion, and communicate without words. I apply that to product design—whether it\'s reducing friction in a checkout flow or designing a landing page, I think about the story users experience. What\'s their goal? What do they need to feel? How do we guide them there? And what does this brand want to communicate, share and connect with them on?E-Commerce & Consumer Product DesignDesigned complete e-commerce experience generating $100K+ annual revenue with 60% year-over-year growth. Optimized checkout flows through user research and A/B testing, reducing cart abandonment by 35%. Integrated social commerce platforms (TikTok Shop) creating seamless mobile-first purchase experiences. When you\'re designing transactions, trust is part of the story—every detail matters.Web-Based Product Design at ScaleLed design for 50+ product pages and features at Cadence Design Systems, a global semiconductor leader, collaborating with product managers and engineers to deliver experiences that improved user satisfaction by 25%. Built design systems that accelerated team velocity by 30%. Each product launch required translating complex technical capabilities into clear, compelling narratives for diverse audiences.Visual Craft & Systems ThinkingI balance big-picture storytelling with pixel-perfect execution. My psychology background helps me understand user behavior, my art training gives me strong visual sensibilities, and my product experience has taught me how to design scalable systems that work for both users and business goals.CURRENTLY EXPLORING:Opportunities in consumer tech, fintech, and social commerce where I can apply my narrative-driven design approach and e-commerce expertise to build engaging experiences that resonate with millions of users.Let\'s connect if you\'re building products that tell stories worth experiencing.Portfolio: pipreyes.com

Experience

1. Co-founder, Brand Director

   Saranghello Llc

   Mar 2020 — Present · San Francisco, CA, US

   E-commerce business focused on K-culture products and community building- Designed and built complete e-commerce experience on Shopify serving 60K+ followers, creating end-to-end purchase journeys that generated $100K+ annual revenue with 60% year-over-year growth- Optimized checkout and payment flows through user research and A/B testing, reducing cart abandonment by 35% through improved trust signals, simplified transaction processes, and better error messaging- Integrated TikTok Shop social commerce platform, designing mobile-first purchase experiences that seamlessly connected content discovery with transactions- Built email marketing program to 10K+ subscribers generating $8K average monthly revenue through data-driven design optimization and conversion-focused layouts- Created comprehensive brand identity and design system ensuring consistent visual language across web, mobile, social media (Instagram, TikTok, Facebook), and physical retail space- Conceptualized and executed Black Friday 2024 campaign generating $83K in sales (60% YoY increase) through integrated digital marketing strategy combining email, social media, and in-store promotions

Education

• Ateneo de Manila University

  Bachelor of Arts

• Academy of Art University

  Master of Fine Arts, Visual Development

  2010 — 2014

• Ateneo de Manila University

  Bachelor of Arts (B.A.), Psychology

  2004 — 2008

• General Assembly

  User Experience Design Immersive

• General Assembly

  User Experience Design

  2019 — 2019

Skills

• Photoshop
• Sketchup
• Visual Development
• Fine Art
• Film Criticism
• Game Development
• Critical Thinking
• Visual Design
• Digital Illustration
• Background Art
• Inking
• Adobe Photoshop
• Video Games
• Social Games
• Color Schemes
• Conceptual Art
• Caricatures
• Digital Painting
• Game Design
• Color Theory
• Art Criticism
• Character Designs
• Storyboarding
• Customer Service
• Story
• Characters
• Computer Games
• Coloring
• Illustration
• Sketchbook Pro
• Digital Sketching
• Sequential Art
• Character Animation
• Traditional Art Skills
• Comic Art
• Character
• Layout
• Tagalog
• Cartoons
• Conceptual Design