Pinki Barick

About Pinki Barick

Performance-driven digital marketer with 6 years of experience leading end-to-end performance campaigns across top e-commerce and Q-commerce platforms, including Amazon, Instamart, Blinkit, and Zepto. Specialized in driving traffic, conversions, and revenue through full-funnel strategy, launch planning, and GTM alignment. Skilled in optimizing key metrics such as ROAS, CPC, CPM, CTR, CVR, and impression share, backed by strong analytical capabilities. Experienced in real-time budget optimization, A/B testing, and audience segmentation, with a focus on extracting insights from platform dashboards to scale high-impact, ROI-focused campaigns.

Experience

1. Performance Marketing Manager (E-commerce)

   boAt Lifestyle

   Mar 2022 — Present · Gurugram, IN

   Manage monthly media budgets across Amazon and Q-commerce platforms (Zepto, Blinkit, Swiggy Instamart) to drive ROI and scale.End-to-end ownership of campaign planning, execution, and optimization across Search, Display, SB, SD, SBV formats.Track and improve key performance metrics: CPC, CVR, ROAS, ACOS, SOV, and overall campaign efficiency.Lead launch planning and GTM strategy to maximize product visibility and impact during key events or new introductions.Drive full-funnel marketing strategy—from awareness to conversion through targeted and data-driven campaigns.Conduct A/B testing and run audience experiments to improve conversion rates and reduce acquisition costs.Collaborate closely with the brand, category, and creative teams to align messaging, creatives, and promotional efforts.Work on increasing share of voice and diverting high-intent traffic to e-commerce platforms to boost visibility and sales.

Education

• Maharshi Dayanand University

  MBA

  2020 — 2022

• Maharshi Dayanand University

  B.com

  2015 — 2018