Pinki Rani
Research Scholar @Banasthali Vidyapith - Fms - Wisdom
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WORK HISTORY
Research Scholar @Banasthali Vidyapith - Fms - Wisdom
Jaipur, IN
EDUCATION
Bhagat Phool Singh Mahila University, Khanpur Kalan, Sonipat
Master of commerce , Business, Management, Marketing, and Related Support Services
Banasthali Vidyapith
Junior Research Fellow , Sustainable Fashion Consumption
ABOUT PINKI RANI
Senior Research Fellow with research expertise in sustainable fashion consumption and consumer behavior, focusing on the dynamics of sustainability, marketing, and consumer decision-making. Skilled in quantitative analysis using SPSS and SmartPLS, with experience in survey design, structural equation modeling, and bibliometric analysis.My scholarly contributions include publications in Springer and CRC Press (all Scopus indexed), covering themes such as sustainable fashion adoption, consumer perceptions of greenwashing, and the role of perceived cost and value in shaping sustainable purchase decisions. Through my research, I aim to advance knowledge on sustainable consumption patterns and green marketing strategies, while also aspiring to contribute as an educator and academic mentor in commerce and management.
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