Riddhi Desai
Digital Thinker | Communicator | Counselor | Entrepreneur | Senior Manager - Digital Marketing | Social Media Strategy
- Role
- Senior Digital Marketing Strategist at Optiwise Online - Amazon Account Management Services
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Riddhi Desai
I Prefer To Think Digital. A person who believes that having knowledge and…
Experience
Senior Digital Marketing Strategist
Optiwise Online - Amazon Account Management Services
Jun 2024 — Present · Mumbai, IN
Core Responsibilities- Spearheading the development of brand communication from the ground up. Leading Social Media Marketing Management with a focus on creating a robust multichannel content calendar aimed at maximizing organic reach. Leveraging platform-specific features, such as TikTok’s For You Page andInstagram Reels, while capitalizing on new trends and feature rollouts to maintain relevance- Providing consultative support across Digital Marketing functions, including SEO strategy development, performance monitoring using Google Analytics, and streamlining Meta Ads to align with organic efforts. Played a key role in optimizing performance marketing budgets and strategies to ensure cohesive execution.
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