Pinar Yildirim

About Pinar Yildirim

Pinar Yildirim is an expert on online platforms, media & entertainment, technology, political communication, luxury branding and is Associate Professor of Marketing at the Wharton School and Economics (by courtesy) at the Department of Economics. She is also a fellow at the National Bureau of Economic Research and a senior Fellow at the Leonard Davis Institute at the University of Pennsylvania. Pinar’s research areas are technology, media, and information economics. She focuses on applied theory and applied economics of online platforms, advertising, networks, media, and politics. Her research appeared in top management and marketing journals including the American Economic Review, Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. She has received numerous grants and honors including the Erin Anderson Award for Emerging Mentor and Scholar, Marketing Science Institute Scholar and earlier the Young Scholar Award, Seenu Srinivasan Young Scholar Award in Quantitative Methodology. Pinar or her research appeared in media outlets including CNN, WSJ, NPR, Forbes, Politico, Vox, San Francisco Chronicle. She has been on the editorial boards of various leading academic journals. Pinar collaborates with large and small firms and advises startups. She holds a PhD degrees in Marketing and Business Economics and engineering from the University of Pittsburgh. Pinar is teaching various courses at Wharton’s executive education, MBA, and undergraduate programs and is a frequent contributor to Knowledge@Wharton and the Wharton Business Radio.

Experience

1. Associate Professor of Economics (Secondary Appointment)

   The Wharton School

   Jul 2022 — Present