Pınar Düdükçü
Communications Manager @DHL Express
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WORK HISTORY
Communications Manager @DHL Express
Bonn, DE
I lead platform governance, product ownership, analytics, enablement, and hands-on content creation across Smart Connect, SharePoint, Viva, newsletters, and digital signage—bringing a creative, experiment-friendly approach while scaling editor capability and using data to guide decisions. Smart Mailing rollout: Onboarded 50+ teams with enablement kits and micro-tutorials; global sends sustained ~70% open /~7% click across HR, Compliance, ER, and Data Analytics.🧭 Smart Connect ownership: Set roadmap priorities and ran quarterly basic + semi-annual advanced trainings (100+ attendees each); led a platform “spring clean” to consolidate spaces and improve findability/mobile UX. Measurement in comms: Delivered quarterly & yearly reports with consultative read-outs; revamped the Global Express dashboard and initiated a Country Power BI view (go-live Dec).🤖 Virtual agent (Dec): Built a Smart Connect help bot for editor FAQs/Studio how-tos to reduce support load and standardize guidance. Canva program: Scaled governed licenses 700→900; ran community trainings and monthly micro-tips on Canva AI/apps to boost quality and speed. Focus Strategy: Brought the strategy to Smart Connect with a print-like yet mobile-friendly flow and clear user journeys. Express Grill (3-day online enablement): Fully produced in-house—agenda, speakers, session assets/branding, and virtual production—creating a repeatable global format for communicators. In-house graphic support: Delivered design/content for key campaigns, optimizing budgets, ensuring brand consistency, and speeding turnaround.🤝 Stakeholder advisory: Partnered with senior leaders on channel mix, workflows, and measurement to align comms with business goals.
EDUCATION
Burak Bora Anadolu Lisesi
92/100
Orta Doğu Teknik Üniversitesi / Middle East Technical University
Bachelor's degree
ABOUT PINAR DÜDÜKÇÜ
I’m a content creator and data enthusiast based in Bonn who is extremely passionate and ambitious to learn new things and to get new experiences, currently working as the Communications & Analytics Expert at DHL Express, Global Head Office. Previously, I was national head of the product development for AIESEC in The Netherlands, and AIESEC in Turkey as part of the world\'s largest youth-run organization - AIESEC. Through this and my previous positions within and outside the organization, I was able to develop skills in the field of project management, digital marketing, product management, brand and strategy creation.Moving forward, my goal is to turn my passion for communication into proven impact. For me, communication does not stop when you have your results but should evolve into strategic plans of action and business decisions that resolve issues in the larger contexts. I am eager to become part of data-driven and high-quality solutions.
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