Pinal Mundhada
Programmatic Campaign Manager @Syneos Health
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WORK HISTORY
Programmatic Campaign Manager @Syneos Health
IN
Execute programmatic campaigns using CM360, PulsePoint, Lasso, and DeepIntent, consistently achieving CTRs above industry and client benchmarks- Manage $2M+ in global media budgets, with a focus on improving lead quality and maintaining cost efficiency- Collaborate with analytics teams to set up tracking and build reporting dashboards for campaign performance- Implement bid strategies and audience segmentation to help reduce CPC by approximately 15%- Deliver campaign updates and performance insights during bi-weekly reviews with internal and client teams
EDUCATION
Hislop College, Nagpur
Bachelor of Business Administration - BBA, Marketing
Shri Ramdeobaba College of Engineering and Management
Master of Business Administration - MBA, Marketing
ABOUT PINAL MUNDHADA
I’m a data-driven Programmatic Campaign Manager with 4+ years of experience building and optimizing high-performance digital media strategies across DV360, The Trade Desk, Meta, and LinkedIn.From $2M+ budget management to campaign execution for B2B SaaS, pharma, and healthcare, I deliver measurable impact: 75% higher CTR than industry benchmarks 35% uplift in ROAS 15% drop in CPC through audience-first strategiesMy expertise lies in full-funnel media planning, budget pacing, A/B testing, and platform attribution. I’m hands-on with GA4, Looker Studio, CM360, Pulsepoint, Appsflyer, DV360, and more.As a cross-functional collaborator, I bridge strategy with execution — from briefing creative teams to presenting QBRs to clients and refining targeting with analytics teams. Whether launching in-flight optimizations or structuring post-campaign reporting, I stay focused on business outcomes.If you\'re scaling digital performance and need a programmatic strategist who blends data, tools, and storytelling, let’s connect.
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