Pilar Asensio-Plummer

About Pilar Asensio-Plummer

Global Digital marketing lead with a proactive forward thinking mindset and over 12 years of experience driving successful SEO, advertising, social media, and content marketing strategies. Demonstrated success in implementing both global and local SEO strategies for large-scale websites, enhancing user experience (UX) and content quality, leading to substantial growth in organic traffic, lead generation, and search rankings. Expertise in managing global Google ad campaigns, working with cross-cultural teams, and consistently surpassing KPIs. Extensive B2B experience, with a proven ability to build online authority for brands and global organizations. Fully bilingual in English and Spanish, and fluent in French

Experience

1. Global Search Marketing Manager

   AXA XL

   Apr 2019 — Present · New York, NY, US

   Led global SEO strategy, boosting organic traffic, lead generation, and online authority in the competitive insurance sector. Consistently exceeded KPI targets with annual growth in organic traffic and achieved 24% of targeted keywords ranking on Google’s page 1.• & : Developed data-driven content strategies for regional teams, aligning digital efforts with business goals. Advised executive leadership on best SEO practices for content creation, including thought leadership articles, resulting in key webpages ranking on Google’s first page.• & : Conducted technical SEO audits and collaborated with IT teams to optimize website elements, enhancing site health, user experience, and search visibility.• : Managed global Google Ads campaigns across North America, Europe, and APAC, driving a 35% increase in CTR while reducing CPC by 55% decrease and a 90% increase in conversions in 2024.• : Used tools like Google Analytics, Power BI, BrightEdge, MOZ, and SEMrush to monitor performance and refine strategies based on data insights.

Education

• San Francisco State University

  Bachelor of Science - BS, International Business

  2011 — 2013

• Stanford Continuing Studies

  SEO and Social Media Marketing, Marketing

Skills

• Teamwork
• Team Management
• French
• Social Media Marketing
• Product Marketing
• Google Analytics
• Media Planning
• English
• Sem
• Microsoft Office
• Online Advertising
• Google Adwords
• Management
• Email Marketing
• Market Research
• Online Marketing
• International Business
• Spanish
• Customer Service
• Marketing
• Social Media
• Team Leadership
• Media Buying
• Advertising
• E-Commerce
• Training