Pietro Cecchini
Head of Business Development @The Scotch Whisky Experience
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WORK HISTORY
Head of Business Development @The Scotch Whisky Experience
Edinburgh, GB
EDUCATION
University of Strathclyde
Master’s Degree, MSc in Marketing
University of Glasgow
Master’s Degree, French & Italian
SKILLS
ABOUT PIETRO CECCHINI
Senior national manager with 25 years experience in Scottish heritage & tourism, leading business transformation within complex & challenging environments. I specialise in:Trouble-shooting & business transformation Integrated strategic planning & operational deliveryLeadership & change management Partnerships, innovation, negotiationBusiness development, marketing & PR: B2B & B2C; UK & internationalPeople development, coaching & customer serviceFinancial management
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