Pietro Pojesi
Loyalty Marketing & Customer Engagement Manager @JAKALA
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WORK HISTORY
Loyalty Marketing & Customer Engagement Manager @JAKALA
Milan, IT
Management of Vodafone IT loyalty programme• Planning and management of CVM campaigns• Management of communications to the customer base• Scouting and negotiating partnerships for co-marketing campaigns• Omnichannel experience design and optimisation• Strategic development of go-to-market activities to improve the performance for the loyalty programme.• Management of advertising campaigns: ATL, BTL and social channels• Strategic definition and development of CEX, UX and UI
EDUCATION
Istituto Salesiano San Zeno
Graphic Designer, Istituto Tecnico Industriale San Zeno
IUSVE - Istituto Universitario Salesiano Venezia
Baccalaureato in scienze e tecniche della comunicazione grafica e multimediale, Comunicazione d’impresa e istituzionale
IUSVE - Istituto Universitario Salesiano Venezia
Laurea Magistrale in Web marketing & digital communication
Istituto Salesiano San Zeno
Operatore grafico indirizzo stampa ed allestimento, Tecnologia/tecnico industriale
SKILLS
ABOUT PIETRO POJESI
Loyalty & CVM Manager con 3+ anni di esperienza nella gestione di programmi di…
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