Pietro Barbi

Global Business Insights @MENARINI Group

Firenze, IT

Business Intelligence:Reporting of Sales trend (Sell-In/Sell-Out) supporting Commercial department and Director Boards on evaluation of product performance and identification of new growth opportunities.Handling, analysis and communication of market information coming from market Audits in the trade and households (IQVIA/IMS data).Implementation of a corporate Data Warehouse System, developing Business Intelligence dashboards.Communication of Key Performance Indicators to the Directors Board (Internal Data).Managing and controlling AIFA requests regarding Hospitals and Retails Pharmaceutical expenditure. Monitoring and interpretation of Government measures related to the trends in Pharmaceutical expenditure cooperating with Finance and Regulatory departments in assessing the impact on the company portfolio (e.g. for example in the definition of an accurate estimate of the Payback).Market Research:Support to Marketing area on the elaboration of the Strategic Brand Plan including key market indicators, Key performance indicators, Market Projections and Insights coming for primary research on patients and physicians (with a focus in Respiratory area).Planning and accomplishment of Quantitative and Qualitative Market Research projects for all the brands of the Company, using insights to correctly define commercial and communication strategies.

Sapienza Università di Roma

Laurea, Statistica ed Economia