Pierson Brooks
- Role
- Email Marketing Specialist at INE
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Pierson Brooks
Hi! I am a lifecycle growth and marketing professional specializing in high volume…
Experience
Email Marketing Specialist
Apr 2022 — Present · HI, US
Help to achieve the B2C and B2B growth goals at INE-Assist with creating email strategies to reach acquisition goals-Own the execution of email marketing campaigns from start to finish via the use of marketing automation software-Utilize CRM to build appropriate audiences for campaigns and initiatives-Maintain database of individuals who have opted in to receiving INE communications-Ensure emails are configured appropriately including tracking, coupon codes, etc-Review former campaigns to ascertain areas of strength and opportunities for improvement-Stay up-to-date on the ever-changing regulatory and compliance landscape for email marketing-Design and build email templates utilizing best practices-Review email copy and provide feedback and recommendations to content team based on best practices and performance, as well as create alternative copy variations for testing-Ensure email marketing adherence to INE Brand Standards.
Education
Shoreline Community College
A.F.A - Associates of Fine Art, Fine and Studio Arts
2007 — 2011
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