Piers Newson-Smith
Director of Brand Strategy and Planning Uk @EY
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WORK HISTORY
Director of Brand Strategy and Planning Uk @EY
London, GB
EDUCATION
Queen Mary University of London
Bachelor of Laws (LLB), Law
ABOUT PIERS NEWSON-SMITH
Marketing and brand transformation leader with 20+ years’ experience at EY, Direct Line, Churchill, Green Flag, Post Office & Santander. I create insight and data driven growth for creative consumer and B2B businesses.At EY, I drive UK marketing direction, measuring results to maximise ROI, delivering media and creative campaigns and generating audience insight. Navigating complex stakeholder relationships, and driving cultural change across a large marketing team is par for the course.I designed and executed the successful relaunch of Direct Line, repositioning the brand as a fixer, bringing it back to growth, winning an IPA Effectiveness Gold award.Prior to EY, I led performance marketing across all channels at the Post Office and digital marketing at Santander. I’m a Judge at the Marketing Week Awards and a Guest Lecturer at London Business School. I’m obsessed with marketing science and behavioural psychology and have a shelf groaning under the weight of books on the subject. I am an Advocate for sustainability and sponsor all marketing in this area.
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