Pierre Rouillac
Worldwide Product Marketing Director - Head of Product Line - Segment Manager @恩智浦半導體
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WORK HISTORY
Worldwide Product Marketing Director - Head of Product Line - Segment Manager @恩智浦半導體
Munich, DE
Leading the global Identity Product Line as Head of Product Marketing & Product Management, covering end‑to‑end portfolio ownership, product strategy, go‑to‑market and sales enablement. Delivered 120–180M$ annual revenue with >4% margin improvement and +5% market share, scaled a new high‑tier product to 50M units in 2 years, simplified an MCU portfolio from 7 to 2 core lines, built an ecosystem of 20+ partners for end‑to‑end solutions, and improved commercial execution through standardized deal approach, clarified internal processes, and structured customer and team operating rhythms.
EDUCATION
Lycée Colbert Lorient
Bachelor's Degree, Electrical and Electronics Engineering
Lycee Colbert
Bachelor's Degree, Electrical and Electronics Engineering
Université de Technologie de Compiègne (UTC)
Master's Degree, Telecommunications Engineering
Université de Technologie de Compiègne (UTC)
Master's Degree, Telecommunications Engineering
SKILLS
ABOUT PIERRE ROUILLAC
Seasoned product, marketing and business development executive with C-level credibility across telecom, mobile and semiconductor environments. Deep exposure to Identity, Payment and secure embedded ecosystems. Known for combining strategic clarity with hands-on operating discipline shaping global portfolios, aligning stakeholders, and building scalable Go-To-Market models across direct, distribution and partner channels in highly competitive markets.Global Product Line Leadership & Portfolio Governance Owns end-to-end product line scope spanning strategy (positioning, segmentation, differentiation), roadmap and portfolio management, product definition/specifications, and cross-functional launch orchestration. Comfortable operating across complex mixes of hardware, software and services, including lifecycle management and portfolio prioritization.Go-to-Market, Market Expansion & Commercial Ownership Builds and executes Go-To-Market strategies for demanding B2B environments, coordinating sales enablement, communication planning and customer operating cadences. Experienced in business planning and governance, including P&L accountability, forecasting and long-term planning, as well as market entry, scaling and localization across Europe, Asia and the Americas (incl. broader EMEA/Africa exposure where applicable).Partnerships, Alliances & Ecosystem Development Negotiates and manages partnerships with global OEMs, distributors and key accounts, and leads multi-party collaboration models. Strong track record in consolidating diverse requirements, aligning stakeholders, and establishing frameworks that expand capability and market reach through ecosystems and alliances.Leadership & Executive Stakeholder Management Leads multi-disciplinary, cross-cultural teams spanning product marketing, communication, product management and R&D interfaces. Contributes to executive-level planning through structured market intelligence and board-ready reporting, with an entrepreneurial, innovation-oriented mindset focused on turning concepts into structured strategies, business cases and launch plans.Key CompetenceStrategy & P&L Product Management & Innovation Go-To-Market & Market Expansion Partnerships & Business Development International Cross-Functional Leadership
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