Pierre Calzadilla

About Pierre Calzadilla

I\'m the COO & Co-founder at Upfront/Vero, building the first embedded finance and health platform for the real estate industry. My two decades of experience, from brokerage operations and scaling innovative PropTech companies, informs every step of this journey. I\'m proud to have lead, created and contributed to significant growth phases at Trulia (Series A to IPO/Zillow Acq $2.5BN), RealScout (Seed to Series A), and Local Logic (Seed to Series B).I\'m passionate about leading high-performing cross-functional teams, creating impactful relationships, and driving revenue as a collective sport. My belief is that maximum return comes from an aligned organization with high ownership, clear goals, and great communication – always with the community we serve at the core.As a mentor for NAR REACH, advisor for 1Flourish, and contributor to various PropTech initiatives, I\'m dedicated to fostering collaboration. My calendar is always open to connect, share, and learn from those who share a vision for shaping the future of real estate.

Experience

1. COO & Co-founder

   Upfront

   Apr 2024 — Present · New York, NY, US

   Upfront is the operational and financial engine built to replace the back-office \"franken-stack.\" We automate the entire deal—from AI-powered compliance, commission calculations and disbursement that buries your staff in several layers of software and spreadsheets. But we don’t just fix operations; we turn them into a recruitment engine. We embed white-labeled healthcare, solo 401(k)s, and early pay directly into your agent services, under your brand. We stay behind the scenes to protect your roster and drive your top-line revenue, while your competitors are still fighting their legacy software. Bring your back office Upfront.

Education

• Hofstra University

  BS, Computer Science, Organizational Psychology

  2006 — 2009

Skills

• Bilingual-Spanish
• Sales Operations
• Customer Retention
• Strategy
• New Business Development
• Start-Up
• Strategic Partnerships
• Social Media
• Account Management
• Competitive Analysis
• Contract Negotiation
• Start-Ups
• Marketing
• Online Marketing
• Management
• Email Marketing
• Lead Generation
• Customer Acquisition
• Real Estate
• SEO
• Business Strategy
• Cold Calling
• Crm
• Business Development
• Sem
• Search Engine Optimization (SEO)
• Sales Management
• Product Marketing
• Sales
• Sales Presentations
• Social Networking
• Social Media Marketing
• Salesforce.com
• Leadership
• Saas
• Sales Leadership Training
• B2b
• Sales Process
• Public Speaking
• Customer Relationship Management (Crm)