Pierre-Laurent Baudey

About Pierre-Laurent Baudey

I\'m on a mission to inspire Brands & Individuals to grow into their full creative potential.I am. a creative & consumer-centric leader who catalyzes teams to drive enterprise-wide transformations. My passion is delivering measurable results & innovation through a blend of creative leadership & brand acumen. I love. partnering with leaders & brands that disrupt their industries & move the World forward.I\'ve led work for. Nike, Vans, Timberland, FENTY, TAG Heuer, Marshall, VISA, BMW, British Airways, Procter & Gamble, Tillamook & many other smaller (yet just as exciting!) brands in the Sports, Luxury, Car, Travel, Health & Food Industries.I\'ve worked & lived in. Paris, London, Amsterdam, Portland & New York in global, pan-regional, national & city roles.I deliver on.IDEAS: Developing & executing breakthrough ideas that change the game for consumersPEOPLE: Hiring, inspiring & nurturing World Class Teams & helping promote a diversity agendaRESULTS: Driving Enterprise Leadership that ultimately unlocks brand, business & community growthI\'m known for.Brand strategy // mission, purpose, vision, ambitions, values, principles & positioningConsumer strategy & insights // muses, persona, segmentation & journey mappingNew product, service, experience Innovation // opportunity identification & concept creationCross-functional ideation // team workshops, prototyping & iterationDigital transformation & funnel loyalty // acquisition, retention, conversion & feedbackBrand/product communication, advertising & storytelling // agency briefing & creative developmentIntegrated marketing strategy & planning // annual, seasonal, launch plans & playbooksMarketing organizational design, hiring & executive coachingDiversity & global activation // multicultural collaboration processAnd my passion for great cheese & wine

Experience

1. Brand Growth Partner

   Plb Lab

   Sep 2018 — Present · Brooklyn, NY, US

   We partner with brand leaders and teams on their journey to growth, with a focus on creativity and innovation. In my capacity as Brand Strategist, Growth Consultant, Board Advisor or ICF Certified Executive Coach, I inspire my clients to disrupt their industries and move the World forward. Explore further at

Education

• ESCP Business School

  Product Marketing

  1985 — 1988

• New Vibe Training Coaching Foundation

  Certified Coach

  2012

• Rhode Island School of Design Continuing Education

  Web Design, Web Page, Digital/Multimedia and Information Resources Design

  2019

Skills

• Brand Development
• Integrated Marketing
• Customer Insight
• Advertising
• Marketing
• Consumer Insight
• Global Marketing
• Leadership
• Product Marketing
• Product Innovation
• Brand Awareness
• Brand Architecture
• International Marketing
• Apparel
• Creative Direction
• Consumer Products
• Art Direction
• Retail
• Retail Marketing
• Sports Marketing
• Footwear
• Brand Management
• Sportswear
• Sporting Goods
• Marketing Strategy
• Wholesale
• Concept Development
• Sponsorship