Pierpaolo Maniglio

About Pierpaolo Maniglio

I help platforms turn creators into revenue engines—and creators into sustainable businesses.At LinkedIn, I drive creator partnership strategy—scaling established monetization programs and building new ones for the world’s most credible professional voices.Before LinkedIn, I spent 11 years at Reuters, growing from social media strategy into strategic partnerships and business development leadership. In my last Director level roles, I drove B2C growth, built 7- and 8-figure revenue streams, and led GenAI integration and LLM training collaborations with global consumer tech leaders.Across 15+ years in media and tech, I’ve sat at the negotiating table with every major platform—Meta, Google/YouTube, Apple, Amazon, Microsoft, Twitter/X, Samsung, and Reddit—and partnered with and onboarded innovative startups across the tech-media space.My approach is data-driven and consultative: Where is attention going? How does it monetize? Which partners unlock scale?Beyond my core role, I selectively advise and consult for media and tech executives to stay closely connected to the industry, sharpen my perspective, and build synergies across my work. I only take on projects I genuinely believe in—where value flows both ways and the work keeps me operating at the edge of where the industry is heading.I’ve spoken on these themes at the NATO Experts Forum, Digital Marketing World Forum, and Social Media Week, and I’ve been recognized as one of The Internationalist’s NEXT50 and The Gramercy Institute’s 20 Rising Stars.Areas of expertise- Strategic partnerships & deal execution- Creator economy & monetization- Business development & revenue growth- Content licensing & distribution- Platform strategy (B2C & B2B)- GenAI & LLM partnerships- Digital media & audience development- Cross-functional program managementAlways happy to connect with people building in the creator economy, platform partnerships, and media/AI intersection.

Experience

1. Business Development, Creator Partnerships

   Linkedin

   Jan 2026 — Present · New York, NY, US

   Driving creator partnership strategy within LinkedIn\'s Content Development organization, focused on identifying, evaluating, and signing top-tier creators across the platform\'s monetization and learning programs.Core responsibilities include competitive market analysis across the creator education and content licensing landscape, creator evaluation and segmentation, deal structuring and negotiation, and end-to-end program management — from outreach through contracting, onboarding, and performance optimization.Working cross-functionally with Legal, Product, Editorial, Sales, and Marketing to build scalable partnership frameworks that incentivize the world\'s most credible professional voices to make LinkedIn their primary platform. This is a zero-to-one environment: designing the playbooks, processes, and deal structures that will define how LinkedIn partners with creators at scale.

Education

• Università degli Studi di Bari

  BA, Marketing & Communication

  2006 — 2009

• General Assembly

  Digital Marketing Bootcamp, Digital Communication and Media/Multimedia

  2016 — 2016

• Florida International University - College of Business

  MIB, Master of International Business

  2011 — 2011

• Università degli Studi di Bari

  MS, Marketing Administration

  2009 — 2011

• Florida International University - College of Business

  Master's degree

Skills

• Mobile Technology
• Strategy
• New Business Development
• Market Research
• Creative Entrepreneurship
• Strategic Partnerships
• Data Analysis
• Social Media
• Digital Innovation
• Marketing Research
• Marketing Communication
• Marketing Communications
• Start-Ups
• Fmcg
• Marketing
• Quantitative Analytics
• Online Marketing
• Marketing Management
• Microsoft Office
• Management
• Technological Innovation
• Business Development
• Digital Marketing
• Results Focused
• Business Management
• Spanish
• Social Media Marketing
• Business Planning
• Creative Problem Solving
• International Business
• Web 2.0
• Fluent English
• Entrepreneurship
• Marketing Strategy