Pierluigi Farace

Retail Director (Lagostina, Wmf, Emsa, Moulinex, Rowenta) @Groupe SEB

Milan, IT

Since 2011 I contributed to turnaround of retail business in Italy, changing approach from tactical to strategic. After the developing of a real time report, I am able to easily track turnover and margin, therefore quickly build action plan for turnaround and/or replicate best practises and promotions.I optimized store network strictly following profitability rules and achieving to double results in 5-years timeframe.Transformed way of sales from Factory-outlets to Boutique-style stressing on up-selling and cross-selling and achieving 30% average ticket growth and 20% UPT growth in 3-years timeframe.I am Codir member, reporting directly to the G.M. Major tasks- Coordination of local and CSP controllers for budgeting and reporting including definition of sales budgets on quarter basis and forecasts on weekly basis- Domestic stores management: staff, assortment, landlord relationships, legal contracts and negotiations- Coordination of international Corporate Home & COOK Marketing plan (budget definition, suppliers negotiation and coordination) until 2015;Responsibilities: Human Resources (recruiting, hiring, training and development, performance management, payroll); Network business operations (including managing P&L, facility management, safety and security, loss prevention); Product management (assortment selection and pricing policy); Problem solving (handling unusual circumstances)

Università Bocconi

Laurea Specialistica in Scienze dell'Economia e della Gestione Aziendale, Business Administration and Management, Marketing