Piera Bignetti
VP, Customer Planning & Analytics at Peet\'s Coffee | Data-driven CPG Business Growth Leader
- Role
- VP, Customer Planning and Analytics at Peet's Coffee
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Piera Bignetti
Recognized leader in data-driven business growth with a talent for unlocking new revenue opportunities. 20-year+ success record includes building analytics functions to drive growth strategy, transforming underperforming teams and accounts, launching new products and distribution channels, and optimizing and scaling operations to build profitable CPG businesses. Fortune 500 businesses and brands represented include Peet’s, Diamond Foods, and Mars Petcare. Passionate about building, developing and leading top-performing teams, with strong focus on efficiency and quality. Committed to creating inclusive, collaborative, and open cultures to deliver against business objectives while ensuring shared success. Currently drives growth strategy for an $650M business at Peet’s after serving as a major contributor to the company’s expansion and transformation to a billion-dollar business. Known for-Growth Strategy -Data Analytics -Customer Insights -Revenue/Trade Management -Category Management -Shopper Marketing -Team Leadership & Development -Pricing Strategy & Promotions -Product Launch & GTM Strategy -Emerging Trends & Market Analysis -M&A/Brand Integration -Operational Leadership
Experience
VP, Customer Planning and Analytics
Mar 2019 — Present · Emeryville, CA, US
Promoted to drive growth for a $650M business. Leads a 38-person team across Category Management, Insights, and Revenue Management, and Operations. Drives business planning in partnership with Sales, Marketing, and other cross-functional leaders. Facilitates monthly business reviews with the Senior Leadership Team. Provides operational leadership and governance for Direct Store Delivery (DSD), Direct Distribution (Direct), and Away from Home (AFH). Contributions and impact span: strategic planning, business transformation, financial planning, leadership and culture building, revenue management, shopper and category insights, and operations management.
Education
Università degli Studi di Brescia
Bachelor, Economics
1992 — 1997
University of California, Berkeley
Certificate, Marketing
2000 — 2005
University of San Francisco
Master, Economics
1998 — 1999
Skills
- Consumer Products
- Cross-Functional Team Leadership
- Marketing Strategy
- Shopper Marketing
- Competitive Analysis
- Crm
- Key Account Management
- Customer Insight
- Categorization
- Analytics
- Retail
- Category Management
- Forecasting
- Management
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