John Piechowski

About John Piechowski

John Piechowski is a seasoned leader with over 30 years of experience spanning digitalstrategy, technology, marketing, and customer service. He has successfully deliveredhundreds of initiatives, from building multi-region, multi-language content-managed webportals to optimizing every touchpoint of the customer journey. His deep cross-functionalexpertise gives him a unique ability to understand and solve the challenges organizationsface in delivering exceptional, customer-focused solutions.John has led transformative projects for renowned brands including Snap-On Tools, AIG,Briggs & Stratton, Snapper, Nokia, Microsoft, Children’s Hospital of Wisconsin, and TheMedical College of Wisconsin. Most recently, he has been instrumental in advancing theCustomer Experience practice at West Bend Mutual Insurance, turning customer data intoactionable insights that drive measurable impact.Currently serving as Director of Marketing and Customer Experience, John blends histechnical acumen with strategic marketing to elevate the customer experience andstrengthen brand loyalty.A passionate and purpose-driven leader, John is known for aligning business needs withteam capabilities to deliver results. His leadership roots trace back to his early career in theU.S. Army, where he was honored as Soldier of the Year for the 35th Signal Brigade—atestament to the dedication he brings to every endeavor.Outside of work, John is deeply committed to community service. He co-founded a BoyScout troop in Jackson, WI, serving as Scoutmaster for its first decade. He is a past boardmember of the Milwaukee Curling Club, where he was honored with the 2023 Chairman\'sEvent Award for service. He also actively serves in his local American Legion post, as a pastmembership chair, and currently on the Honor Guard.

Experience

1. Assistant Vice President - Marketing and Customer Experience

   West Bend Insurance Company

   Jan 2026 — Present · West Bend, WI, US

   Lead the enterprise-wide strategy to enhance brand engagement and customer satisfaction. I focus on integrating digital innovation with high-quality touchpoints to drive loyalty across all business lines.Core ResponsibilitiesCX Strategy: Develop holistic customer experience programs and feedback loops to measure sentiment and drive continuous improvement.Brand Leadership: Oversee brand positioning, storytelling, and integrated marketing plans, including digital, social, and PR.Cross-Functional Collaboration: Partner with IT, Claims, and Underwriting to resolve journey pain points and enhance digital platforms.Team Development: Lead and mentor a high-performing team while aligning department goals with corporate initiatives.Innovation: Utilize data insights to improve digital usability and implement emerging marketing technologies.

Skills

• Social Media Marketing
• Software Development
• Leadership
• Customer Relationship Management (Crm)
• Content Management
• Management
• Business Intelligence
• Email Marketing
• Integration
• Online Marketing
• Html
• Web Analytics
• Information Architecture
• Product Management
• Project Management
• Visio
• Databases
• Web Development
• SEO
• Business Analysis
• Software Documentation
• Sdlc
• Quality Assurance
• Enterprise Architecture
• Sales Process
• Web Applications
• Team Leadership
• Web Design
• Software Project Management
• Crm
• Microsoft Sql Server
• .net
• Website Development
• Strategy
• E-Commerce
• Cms