Pia Westermann

Commercial Programs Supplier Advertising Europe @Wayfair

Berlin, DE

The Supplier Advertising team is a supplier-facing and analytical team dedicated to a strategic approach to advertising planning. We leverage industry-leading technology and processes to deliver a scalable supplier solution to optimize Marketing budgets according to suppliers’ goals and evolving business requirements. Our mission is to drive commercial and operational performance across a wide suite of advertising offerings. With a large and loyal audience Wayfair provides the opportunity for suppliers, both branded and unbranded, to connect with customers at the point of purchase through standard and custom advertising opportunities across all media channels including digital (e.g. Sponsored Products, Sponsored Shops), social, print and TV.

Maastricht University School of Business and Economics

Master of Science (M.Sc.), International Business / Track Strategic Marketing